Head of Marketing Data

100% on-site role in Costa Rica, with a full relocation package. We are looking for a professional with a proven track record leading end-to-end marketing data functions, capable of delivering strategic reporting, deep analysis, and performance optimization with direct impact on commercial results. Requirements. Experience & Education. 8 to 10 years of experience in marketing analytics or BI, with a proven history leading full marketing data functions. Demonstrated experience in analytics roles focused on business outcomes. Technical Skills. Advanced proficiency in visualization tools (Tableau, Power BI, Looker). Strong knowledge of SQL and GA4, plus modern marketing data integrations. Leadership & Communication. Ability to tell stories with data, translating complex analysis into actionable insights. Business-oriented profile, with excellent communication skills to work with executives and cross-functional teams. Key Responsibilities. Leadership & Strategy. Lead the marketing data function and define a strategy aligned with business objectives. Build, manage, and develop a specialized team of analysts and BI experts. Ensure high data quality standards and smooth coordination with Data Science and Engineering. Data Management & Analysis. Oversee the full marketing data stack, ensuring end-to-end traceability from spend to revenue. Design, maintain, and optimize dashboards and models focused on key metrics and player/user behavior. Identify segments, trends, and channel efficiencies to improve marketing ROI. Reporting & Insights. Deliver weekly and monthly KPI/ROI reports for senior leadership. Create executive dashboards reflecting performance across all marketing channels. Translate complex data into clear recommendations and lead campaign performance reviews. Collaboration & Integration. Work with IT/Dev and Data Engineering to ensure robust, accurate data pipelines. Collaborate with Data Science, Finance, BI, Product, and CRM on forecasting, segmentation, and…