Media Kit

iGaming.bet Media Kit: audience, formats and opportunities

iGaming.bet is the reference information portal for the online gaming industry in Spanish- and Portuguese-speaking markets, with daily editorial coverage in Spanish, English and Portuguese. Our audience is composed mainly of operator executives, B2B suppliers, regulators, specialised lawyers, consultants, journalists and marketing professionals. This Media Kit gathers key data on traffic, demographic profile, geographic distribution and reading behaviour, so advertisers and potential partners can design campaigns with real focus.

The site combines high organic traffic from searches related to regulation, licensing, emerging markets and providers, with recurring traffic from professionals checking news, interviews and event agendas daily. That combination makes it a strategic channel for awareness, B2B lead generation and brand positioning in an industry where editorial credibility is decisive.

Available advertising formats

We offer a comprehensive portfolio: premium-position display banners, clearly identified sponsored content, branded articles produced by our editorial team, segmented newsletters, podcast and video integrations, featured placement in the provider directory, and combined campaigns that mix editorial and advertising formats while respecting the transparency standards required by the regulated sector.

Geographic coverage and segmentation

Our audience concentrates in Brazil, Mexico, Colombia, Argentina, Peru, Chile, Spain and Portugal, with relevant presence in the UK, Italy and Malta due to European regulatory coverage. Advertisers can segment campaigns by country, language, gaming vertical (sports betting, casino, poker, lotteries) and professional profile (operators, suppliers, regulators).

Use cases for B2B advertisers

The Media Kit includes specific recommendations for different advertiser types: platform providers seeking visibility before operators, game studios launching new titles, PSPs communicating capabilities in regulated markets, specialised law firms, certifiers and professional-services companies. Each use case comes with real campaign metrics and sector benchmarks.

How to start a commercial collaboration

Commercial proposals are designed individually to ensure each campaign responds to specific objectives. The iGaming.bet commercial team accompanies the process from format definition to results measurement, guaranteeing transparency on metrics and absolute respect for the responsible-advertising standards governing the sector.