Make Time: How to focus on what matters every day
Jake Knapp, John Zeratsky —
Category: Hábitos & Productividad Ejecutiva
Make Time is a practical guide to designing your days around what truly matters. Knapp and Zeratsky provide a flexible system that combines focus, energy, and reflection to achieve more without falling into burnout.
What is it about exactly? This book offers a practical approach to regaining control of time and attention in a world full of digital distractions. Knapp and Zeratsky, former Google designers and creators of the Design Sprint method, present a flexible system based on choosing a daily “highlight” (the most important task or experience of the day) and designing the day around it. Key ideas: Time is not found, it is designed. The key is to choose a daily highlight that creates impact or satisfaction. Reducing digital distractions and optimizing energy improves focus. Small daily adjustments are more sustainable than large radical changes. What you will learn from the book: How to choose and prioritize a “highlight” each day. Strategies to reduce dependence on social media, email, and notifications. Techniques for managing energy and concentration in productive blocks. Simple methods to maintain consistency over time. How to personalize the system according to your routines and needs. What concepts can we apply to the iGaming industry: Focus on key priorities: leaders can define the daily strategic “highlight” (e.g., launch, critical metric, key meeting). Less dispersion: avoid having the agenda consumed by irrelevant meetings. Personal and team optimization: design days that maximize energy and concentration. Campaign strategy: apply the idea of highlights to marketing or CRM projects (what action is the most important today). Focus culture: promote teams working on real priorities instead of constant multitasking. Practical toolkit: The 4-step Make Time system: Highlight, Laser (focus), Energize, Reflect. Techniques against digital distractions (“time blockers”, “distraction-free zones”). Energy management strategies (exercise, nutrition, rest). Reflection exercises to adjust and improve day by day. Errors the book helps you avoid: Letting others (emails, social media, meetings) dictate your agenda. Trying to do too many things without real impact. Living in reactive mode without defining priorities. Not reviewing or adjusting your personal productivity system. Summary Make Time is a practical guide to designing your days around what truly matters. Knapp and Zeratsky offer a flexible system that combines focus, energy, and reflection to achieve more without falling into burnout. In the iGaming industry, where speed and pressure are constant, applying this method helps leaders and teams focus on key priorities, reduce distractions, and move forward with clarity toward strategic objectives.