BetConstruct, provider of PAM, Core, eSports and Live Casino

Two decades of Badalyan lineage and a family of B2B brands

BetConstruct operates as the B2B arm of the SoftConstruct group, a technology holding founded by brothers Vigen Badalyan and Vahe Badalyan whose operational history in gaming starts in 2003 with Vivaro, the group's first land-based bookmaker in Armenia. That operational kitchen gave rise to VBet as a B2C operator and in parallel evolved into the B2B stack commercialised today as BetConstruct. The brand operates legally through Soft Construct (Malta) Limited, licensed by the UK Gambling Commission under account 40767, with main corporate headquarters in London, product hub in Malta and engineering centre in Armenia. The SoftConstruct group declares more than 6,000 employees and 16 regional offices, while the BetConstruct unit historically managed a base of 1,001 to 5,000 people according to the Sports Tech World Series directory.

Spring BME, the back office governing the entire platform

The nerve centre of the proposition is Spring BME, the business management environment from which the operator controls player accounts, segmentation, bonuses, financial reports, reconciliation and configuration of every module in the stack. BetConstruct's particularity compared to pure PAM competitors is that Spring BME is not a back office integrating third-party pieces, but the control cabin of an ecosystem where most verticals are property of the group. That approach reduces integration frictions but concentrates dependency on a single provider, a trade-off the operator must evaluate according to its technological resilience strategy.

Online and retail sportsbook with massive event coverage

The sportsbook is the most mature vertical in the portfolio and the piece the company positions as its flagship. Declared coverage exceeds 140,000 monthly pre-game events and 70,000 in-play events across more than 120 sports, with proprietary feed powered by the internal trading team and complementary sports data solutions. The solution is deployed in both online and retail modalities with physical terminals, cashier and self-service for operators with land-based networks. In 2022 BetConstruct received the Sportsbook Supplier of the Year award at the SBC Awards LatAm held in Florida, and in 2023 added the Land-Based Betting and Gaming Product of the Year recognition at the SBC Awards.

Proprietary casino with in-house Live Casino studios

The casino layer covers slots aggregated from third parties plus significant in-house production, with proprietary studios for Live Casino that allow the operator to configure branded tables and deliver real dealer experience without depending exclusively on external providers like Evolution or Pragmatic Live. This vertical integration is a differentiating piece against platforms that only aggregate content, although it also means the operator who already has strong external catalogue preferences must validate the aggregation layer in detail. The casino vertical complements with jackpots, tournaments and engagement mechanics coordinated from Spring BME.

SpringBuilder X, CMS PRO and Bet Easy App for the frontend

The player experience layer is built with three pieces. SpringBuilder X is the website-builder that allows launching desktop and mobile sites without long frontal development cycles, with drag and drop components designed for product teams that iterate quickly. CMS PRO manages editorial content, promotions, product pages and on-page SEO, with a CMS PRO App version specific for mobile apps. Bet Easy App is the shortcut for the entering operator to start with a functional app without building it from scratch. This trilogy reduces the time to market of a launch from 6-9 months to weeks, a relevant data point for operators arriving with licence obtained and tight commercial window.

Payments, Cashier System and Multi-Wallet

The payments layer combines the proprietary Cashier System with integrations to regional gateways. In Brazil, the key piece is the Pay4Fun integration announced in July 2026, which adds Pix, account ownership verification, transaction monitoring and anti-fraud controls specific to the Brazilian regulatory framework under SPA. Brazil Regional Director Beatriz Lopes stated Pay4Fun was selected for its specific knowledge of the Brazilian betting market. The native Multi-Wallet allows the player to operate a single account across all operator verticals (sportsbook, casino, poker, crypto) without balance fragmentation, a piece that simplifies UX and reduces conversion friction.

CRM AI and Umbrella for engagement and risk management

CRM AI is the artificial intelligence layer that automates segmentation, personalised offers, retention triggers and behaviour pattern detection over the player base. Umbrella is the risk management engine that combines suspicious bet monitoring, per-player risk scoring and bonus abuse mitigation tools. The combination of these two pieces is relevant because it allows the operator to make product and compliance decisions from the same dashboard that manages commercial operations. In 2026 the stack evolved toward the BetConstruct AI brand, positioning the AI layer as a central piece of the current commercial discourse.

Betchain, crypto iGaming and Ortak for NFT and engagement

Betchain is the house's crypto iGaming solution, designed for operators who want to accept deposits and pay withdrawals in cryptocurrencies without rebuilding their entire infrastructure. The Ortak layer adds two complementary pieces: Ortak.me White Label allows the operator to launch its own NFT marketplace with proprietary branding, while Ortak Snowball works as an engagement tool over digital collectibles. The Ortak proposition responds to operators who want to explore Web3 monetisation without investing in blockchain development from scratch.

Poker, skill games and Eventbook prediction markets

Beyond the majority verticals, BetConstruct operates poker platforms with shared network, skill games with skill-based mechanics and a social gaming platform. In 2024-2025 the house launched Eventbook, a yes/no prediction markets platform that allows the operator to offer bets on non-sports event outcomes (politics, entertainment, finance) in jurisdictions where the legal framework permits. This piece is relevant for operators who want to diversify offering beyond traditional sportsbook and take advantage of the commercial traction markets like Kalshi and Polymarket generated in the United States.

Promotional tools, loyalty and affiliates with Affigates

The promotional ecosystem includes seven specific tools launched in the 2024-2025 cycle with the goal of increasing retention and lifetime value: Bonus Pie, Trebuchet and Yophone function as gamified bonus delivery mechanics, while The Last Battle Universe is the B2B loyalty programme offering new partners up to 100% cashback on initial setup fees. The affiliate marketing layer is commercialised as Affigates and adds CRM, tracking and affiliate network management tools on top of Spring BME itself. The natural client of this stack is the operator who wants to consolidate the complete acquisition-retention-reactivation chain in a single platform.

Licences, awards and LatAm presence

The regulatory backbone rests on the UK Gambling Commission licence (Soft Construct Malta Limited, account 40767) and the MGA licence under reference MGA/B2B/286/2014. The vendor also publishes regulated presence in Romania, France, South Africa, Sweden and Curaçao, with RNG, ISMS and GLI certifications on technical modules. In LatAm the operation consolidated during 2025-2026 with active presence at SBC Summit Rio, the designation of Beatriz Lopes as Brazil Regional Director, the Oddsgate partnership announced in October 2025 for the Brazilian market and the Pay4Fun integration of July 2026. In the awards circuit the house accumulates the Sportsbook Supplier of the Year SBC Awards LatAm 2022, Land-Based Betting and Gaming Product + White Label Supplier of the Year SBC Awards 2023, double triumph at SPiCE South Asia Awards 2024 (Best Platform Provider and B2B Digital Platform) and nominations at SiGMA Europe B2B Awards.

Which operator fits best

The profile that gets the best return with BetConstruct is the retail-heavy, agent-based or sport-led operator who needs an end-to-end stack under a single contract, without fragmenting integrations between multiple providers. The entering operator who values the time-to-market of the SpringBuilder X plus Bet Easy App plus Spring BME combination also fits, as does the one who wants to explore new verticals like Eventbook or Ortak without own R&D investment. On the other hand, operators with strong technical teams and preference for best-of-breed in each vertical (PAM from one vendor, sportsbook from another, casino from a third) may find the platform too monolithic. For the Brazilian market under Law 14,790 the operator must confirm with the Brazil Regional Director the specific certification status of each module with the Secretaria de Prêmios e Apostas before contracting.