Betpass, provider of Affiliate and Performance

History and origin of Betpass

Betpass is a Brazilian startup founded in 2023 under the legal name BETPASS LTDA (CNPJ 49.127.664/0001-05), operating as a technology intermediary between affiliates and operators across the iGaming ecosystem. Born with 100% self-funded capital in the middle of Brazil's betting regulatory process, the company quickly positioned itself as one of the reference infrastructures for the affiliate channel in Latin America, focused on scaling traffic acquisition without compromising regulatory compliance.

Affiliapass and the network of 20,000 plus certified affiliates

The Affiliapass product gives direct access to a network of more than 20,000 certified affiliates and Star Players, each evaluated for traffic quality and compliance. For the operator, the model removes the burden of managing individual contracts, payments and verification for each affiliate, shifting that workload to Betpass under a single integration point. This is particularly useful for operators holding a Brazilian licence that need to scale their affiliate channel without a dedicated internal team for mass onboarding.

Affiliatech, white-label performance marketing platform

Affiliatech is Betpass's white-label platform that lets operators run their own affiliate network under their own brand, with Betpass handling operations, contracts, compliance, anti-fraud and payments behind the scenes. Designed as a no-code and scalable solution, it targets operators that want control over the commercial front end without taking on the complexity of the affiliate back office. Today more than 20 Brazilian operators use the platform, including brands with aggressive advertising footprint on TV and digital channels.

Affiliate University and Affiliawallet

The Betpass ecosystem is rounded out by two pieces that extend its proposition beyond the transactional management of affiliates.

• Affiliate University, an interactive learning hub where affiliates access training on performance strategies, compliance and regulatory best practices
• Affiliawallet, an integrated digital wallet that centralises affiliate payments with controlled settlement times and tax traceability
• Star Players, a curated group of high-volume affiliates with individual validation for quality and compliance
• In-person events and VIP experiences for networking across influencers, tipsters and streamers

Compliance and artificial intelligence

Betpass's technical differentiator comes from embedding AI applied to regulatory compliance, with automated detection of irregular traffic, KYC verification of affiliates, traffic-quality monitoring and structured payment controls. In the post-regulation Brazilian context, where operators face escalating demands from the SPA at the Ministry of Finance, this automation layer reduces operational risk and audits every commercial relationship with traceable documentation.

International awards and industry validation

In less than two years of commercial operation, Betpass has racked up recognitions in the sector's leading global pitch competitions, an unusual run for a Latin American iGaming performance marketing startup.

• Winner of the iGB L!VE Pitch 2025 in London, the first Latin American startup to win the global competition, with a 10,000 pound prize
• Winner of the BiS SiGMA Americas Startup Pitch 2025 in São Paulo, Most Promising Startup in the Latin American iGaming market
• SBC Summit Americas 2024 in Miami, Silver Award in the Affiliate of the Year category
• Top 12 finalist at the ICE Startup Pitch Competition 2025 in Barcelona
• Top 6 finalist at BiS SiGMA Americas 2024

Network of partner operators in Brazil

The roster of operators using Betpass's infrastructure includes brands with heavy advertising spend in the post-regulation Brazilian market, among them Blaze, Betnacional, Esportes da Sorte, Jonbet, Betfast, Betsul, Seubet, Aposta Ganha, Mr Jackbet, HanzBet, BetAki, MC Games and Sporting Bet. That concentration of nationally licensed operators turns Betpass into a relevant connection point for affiliates who want to access multiple houses under a single commercial contract.

Focus on the regulated Brazilian market

Betpass was built specifically for the Brazilian regulatory model, where the SPA licensing process requires operators to accredit their affiliates, control traffic sources and ensure advertising compliance. The proposition attacks exactly the friction the new framework creates: licensed operators that need to scale affiliate activity without exposing themselves to sanctions for irregular traffic or advertising breaches, and affiliates who need formal validation to work with regulated houses.

Operational fit for operators

For operators holding a Brazilian licence or in the licensing process, Betpass offers two entry paths: Affiliapass as a shortcut to a certified network without building it, or Affiliatech as a white-label platform for those who prefer to keep their own commercial identity with an outsourced back office. In both cases, the differential value sits in the combination of validation at international awards, a network of more than 20,000 affiliates with verified compliance and a native Brazilian regulatory focus, a positioning that places it among the best-adapted affiliate infrastructures in the region's newly regulated market.