Braze, provider of Engagement and Retargeting

Braze, provider of Engagement and Retargeting
Loyalty solution using live data orchestration to build personalized dialogues between brands and users.
Braze operates as an enterprise engagement software provider, specializing in customer journey orchestration, real-time personalization, and dynamic retention analytics. The company's core offering focuses on enabling brands to construct tailored dialogues with their user bases through the application of live data orchestration. This functionality positions Braze within the broader marketing technology sector, specifically addressing the intricacies of email, push notification, and SMS campaign management. The platform is designed to facilitate individualized user experiences, a critical component for businesses seeking to enhance customer loyalty and engagement. Headquartered in New York, USA, Braze was founded in 2011 and has expanded its operational footprint to serve a global clientele. Its services are particularly relevant to large iGaming operators, entertainment companies, and consumer brands that require sophisticated tools for managing customer interactions at scale. The company's commitment to data security and privacy is evidenced by its ISO 27001 certification, SOC 2 Type II compliance, and adherence to GDPR regulations, which are essential accreditations for operating within highly regulated industries such as iGaming across diverse international markets, including the US, Europe, and APAC. The primary value proposition of Braze lies in its capacity to move beyond generic communication strategies. By leveraging live data, the platform allows for adaptive customer journeys, meaning interactions can evolve based on real-time user behavior and preferences. This capability distinguishes it from more conventional marketing automation tools by providing a framework for continuous, personalized engagement rather than relying on predefined, static communication flows. For iGaming operators, this translates into the ability to offer highly relevant promotions, notifications, and support messages, potentially increasing player lifetime value and reducing churn.
Braze - Technical Sheet
Founded2011
HQNueva York, Estados Unidos
CountryEstados Unidos
LicensesEmpresa pública (Nasdaq: BRZE), Líder en Gartner Magic Quadrant, IDC MarketScape 2026, Certificación SOC 2 Tipo II, ISO 27001
ProductsCustomer journey orchestration, Live personalization, Dynamic retention analytics
Webhttps://www.braze.com

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