Clarion Gaming — Eventos & Ferias & Produccion

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Clarion Gaming: the architect behind ICE and the Barcelona era

Clarion Gaming remains the most influential organizing entity in the global iGaming ecosystem, being the mastermind behind the historic brand ICE. In 2026, the company has consolidated the strategic move of its flagship event from London to Barcelona, transforming the Fira de Barcelona into the absolute epicenter of technological innovation for casinos, sports betting, and payments. The name Clarion Gaming is synonymous with global scale and prestige, providing an infrastructure where more than 60,000 professionals from 150 countries converge to define the trends that will govern the industry for the rest of the year.

The ICE Barcelona Ecosystem and iGB Affiliate

The competitive advantage of Clarion Gaming lies in its ability to unify all gaming verticals under one roof with impeccable technical segmentation. At the beginning of 2026, its event ICE Barcelona stands out for "ICE VOX," a high-level educational program where regulators and CEOs discuss the future of the industry. Technically, the organization provides an AI-based matchmaking platform that ensures exhibitors and delegates maximize their return on investment (ROI) by connecting with the exact profiles for their business needs. Additionally, its iGB Affiliate division remains the largest global meeting for affiliate marketing, consolidating a 360-degree networking ecosystem.

Leadership in Responsibility and Industrial Security

The operational integrity of Clarion Gaming is backed by its commitment to the sustainable development of the industry, integrating the "Consumer Protection Zone" as a central piece of its exhibitions. The company acts as an indirect regulator, promoting standards of responsible gaming and cybersecurity through specialized forums. By participating in a Clarion event, companies gain automatic institutional validation and access to a network of contacts that includes leading PAM platform providers and security solutions from around the world, ensuring that every interaction is conducted under the highest professional standards.

Clarion Gaming - Technical Sheet
Founded1947
HQLondres, Reino Unido
CountryReino Unido
Webhttps://clarionevents.com

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Frequently Asked Questions

How ICE London works as a casino and gaming trade show: event size, number of exhibitors, and expected visitor profile per edition?
ICE London is the world's leading casino and gaming trade show, a massive event that brings the industry together. Before its relocation, it occupied the entirety of ExCeL London, with over 100,000 square meters of exhibition space. Each edition attracts more than 600 exhibitors from various segments of iGaming and traditional gaming, and receives around 45,000 industry professionals from over 150 countries. Attendees include operators, technology providers, regulators, investors, and specialized media, all seeking networking opportunities, insights into new technologies, and business prospects.
How does an iGaming provider book a stand at ICE London: stand types, costs, and benefits of exhibiting at the industry's largest event?
To book a space at ICE London, an iGaming provider must contact Clarion Gaming directly. They offer various stand options, ranging from basic unbuilt spaces to large-scale custom designs. Costs vary significantly depending on size, location, and level of customization, and can range from thousands to hundreds of thousands of euros. The benefits are immense: global visibility, direct access to decision-makers, product launches, competitor analysis, and brand positioning at the industry's most influential event.
When was ICE London created, who organises the event, and why is it moving from ExCeL London to Barcelona in 2025?
ICE London has a long history, having evolved over decades into the event it is today. It is organised by Clarion Gaming, a leading global events company. The decision to move ICE London from ExCeL London to Barcelona starting in 2025 was due to a combination of factors, including the search for a more modern and spacious exhibition venue, better transport links, and a city with greater hotel capacity and attractions for international attendees.
Why ICE London, organised by Clarion Gaming, is the benchmark event for launching new products to the entire global iGaming industry?
ICE London is the ultimate global showcase for new iGaming products due to its scale and the quality of its audience. The concentration of operators, software developers, payment technology providers, security systems, and affiliates from around the world in one place creates an unparalleled platform. Launches at ICE London guarantee massive media exposure and immediate feedback from key industry players, validating innovations and opening doors to global strategic partnerships.
What opportunities does a fair of this type offer casino operators and providers to close deals and identify market trends?
A trade show like ICE London offers invaluable opportunities for casino operators and providers. It's the ideal place for intensive networking, facilitating face-to-face meetings that culminate in business deals, strategic alliances, and expansion into new markets. Furthermore, the ICE London casino gaming trade show is a barometer of future trends; attendees can identify emerging technologies, regulatory changes, and innovations in user experience that will shape the sector, allowing them to adapt their strategies and remain competitive.

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