BeBettor — Responsible Gaming

BeBettor's core product is its affordability API, which combines multi-operator network data with open data sources to generate monthly estimates of each player's sustainable spending capacity. The API also identifies the most vulnerable players, including those registered on bankruptcy or insolvency lists, and allows operators to make early intervention decisions before financial harm materializes. This functionality is particularly relevant in the context of affordability regulations that the UK Gambling Commission has been tightening since 2020.

Among the operators and platforms that have adopted BeBettor are BetBull, a mobile casino and betting operator, and EveryMatrix, one of the sector's leading B2B platform providers. In EveryMatrix's case, the integration with BeBettor was part of the corrective measures implemented after a suspension of its B2C license in the UK by the UK Gambling Commission, which highlights BeBettor's role as a regulatory rehabilitation tool. The solution is designed to be economically scalable, so that even medium-sized operators can implement affordability controls without incurring prohibitive costs.

From a technical standpoint, BeBettor provides a frictionless user experience: verifications are carried out automatically and instantly at key touchpoints in the player journey, such as registration, deposit, and bonus activation. This allows operators to comply with regulatory affordability requirements without compromising conversion rates or user experience, one of the biggest operational challenges in the online gaming industry.

In the context of Latin American markets moving towards iGaming regulation, the issue of multiple accounts per player is equally relevant. While affordability verification schemes are currently primarily required in the UK market, BeBettor's experience offers a replicable framework for Latin American regulators and operators seeking to establish preventive financial controls. The ability to build multi-operator data networks, adapted to local financial infrastructures, represents a high-value exportable model for regions like Brazil, which is consolidating its online gaming regulatory framework.