Department of Trust (DoTrust) — Responsible Gaming

Department of Trust (DoTrust) — Responsible Gaming logo
DoTrust, full name Department of Trust, is a technology company founded in London in 2021, specialising in financial risk management solutions for online betting and gaming operators in the UK. Its core mission is to help operators understand and manage the financial risk associated with their customer base, with a particular focus on the affordability controls that the UK Gambling Commission has been tightening as part of its regulatory reform agenda. In this context, DoTrust positions itself as a key tool for operators who need to implement scalable and compliant affordability checks.
DoTrust's proposition is based on integrating financial and behavioural data to generate individualized player risk assessments. Through its suite of financial risk checks, operators can identify players most likely to experience gambling-related financial harm, enabling early interventions ranging from proactive communication to deposit limit restrictions. This preventative detection capability is fundamental in the context of the UK Gambling White Paper, which sets clear expectations for identifying players at financial risk. DoTrust operates as a privacy-centric compliance platform: its checks are designed to be proportionate to the identified risk level, avoiding unnecessary friction for low-risk players. This "calibrated intervention" logic aligns player protection goals with the operator's commercial sustainability, a critical balance in a market where user experience is a key competitive factor. The company works directly with B2C operators to integrate its checks at key touchpoints in the player lifecycle. Although DoTrust is a relatively young company, its specialized focus on the intersection of financial risk and responsible gambling places it in a category of providers with high regulatory relevance in the UK. As the British regulator intensifies its affordability requirements, including access to open banking data to verify players' spending capacity, solutions like DoTrust's acquire a strategic role in the compliance chain of any licensed operator in Great Britain. For Latin American operators with ambitions to expand into the UK market, understanding and anticipating affordability requirements is a strategic priority. DoTrust offers a technological and methodological framework that can serve as a reference for operators designing their compliance systems from scratch. Likewise, as Latin American regulators such as Coljuegos, the Chilean Directorate General of Casinos, or Brazil's Secretariat of Games Supervision advance in implementing financial risk controls, the experience accumulated by companies like DoTrust in the UK market can be of great value.
Department of Trust (DoTrust) - Technical Sheet
Founded2021
HQLondres, Reino Unido
CountryReino Unido
CityLondres
Webhttps://www.dotrust.co.uk

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