Games Valley, provider of Aggregators

History and positioning of Games Valley

Games Valley is a B2B iGaming content aggregator operating from Romania under the entity Tech Valley S.R.L., with a Class II licence issued by the Romanian regulatory authority ONJN under number L2234178Y001535. The company positions itself around the Smarter Aggregation concept, a proposition that combines premium catalogue with API normalisation technology, AI-based revenue intelligence and self-service operational tools, designed for operators who measure success in terms of uptime, time-to-market and revenue growth.

More than 11,000 games and 100 providers

The catalogue aggregated by Games Valley covers premium content from more than 100 providers with a portfolio exceeding 11,000 games, a figure the company reports as constantly expanding after a sequence of partnerships closed during 2026. The proposition covers every relevant online casino vertical with integration through a unified API.

• RNG slots: premium catalogue from the main studios
• Live Casino: live dealers, classic tables and game shows
• Tables: blackjack, roulette, baccarat and variants
• Crash games and instant
• Niche games by market and region

Connected providers and recent partnerships

Games Valley's commercial pipeline accumulated a series of high-profile integrations during 2026, consolidating its position as a distribution route for studios aiming to scale across multiple regulated jurisdictions from a single integration.

• Evolution and Playtech: live casino and tables leaders
• Pragmatic Play: global slot catalogue (Fortune Tiger among others)
• BGaming: integration confirmed in July 2026
• Wicked Games: slot catalogue with Transformers and Jack and Fawkes (October 2026)
• Imagine Live: live casino with studios in Armenia, Romania and Spain, 100+ tables (June 2026)
• VTBet and more than 90 additional premium studios integrated

API Normalization as technical core

The technological core of Games Valley is API Normalization, a single interface standardising endpoints, response formats and error handling across every integrated provider. This eliminates the invisible friction that operators accumulate when connecting directly with dozens of studios, each with its own technical convention.

• Standardised authentication with OAuth 2.0
• Consistent URL structure for game launch
• Unified transaction and rollback handling
• Result verification down to individual bet level
• Auditable round logs from the back office

Integration in 24 hours

Games Valley promises to take the operator from first call to first bet in 24 hours, an aggressive time-to-market compared with traditional aggregators requiring weeks or months. The onboarding process is split into stages with estimated times the company documents publicly.

• Sandbox access: ~2 hours
• Testing and validation: ~4 hours
• Production deployment with full provider access: ~18 hours
• API Onboarding Assistant: self-service wizard with real-time validation and guided error resolution

AI-powered Revenue Intelligence

Beyond games access, Games Valley positions itself as a revenue intelligence platform, with AI-based analytics identifying revenue opportunities, underperforming games, operational anomalies and underused player segments. The proposition pushes the operator not just to access content but to optimise the monetisation of the catalogue already connected.

Self-service dashboards

Games Valley's back office combines four specialised dashboards covering the full operational cycle.

• Support Panel: transaction and ticket management, automated incident creation
• Finance Dashboard: billing and revenue tracking by provider, game type and fee structure
• Product Panel: provider status, game performance and marketing materials
• Promotional Tools: bonus management, free spins, tournaments, jackpots, prize drops and leaderboards
• Native data export across every panel

Cross-provider promotional tools

The promotional tool layer lets operators run unified campaigns across every connected studio, a relevant differentiator from aggregators that require configuring each bonus within the individual provider's back office.

• Free spins cross-provider
• Global tournaments and leaderboards
• Jackpots and in-game jackpots
• Configurable prize drops
• Segmentation by player type, schedule and behaviour triggers

Operational support with auto-resolution

Games Valley's support model combines human teams with high-level AI automation.

• 90 percent of tickets auto-resolved
• Average response time under 2 minutes
• Direct channels via Telegram, Slack and Teams
• Dedicated technical support for integration
• Account managers for Tier 1 and Tier 2 operators

Licences and regulatory portfolio

Games Valley's regulatory portfolio combines Eastern Europe, a recognised offshore hub and the main Latin American markets recently regulated.

• ONJN Romania: Class II B2B licence number L2234178Y001535 (Tech Valley S.R.L.)
• Anjouan Licensing Services Inc: B2B recognition letter, among the first platforms with recognised authorisation
• Brazil: active licence in the regulated market under the Secretaria de Prêmios e Apostas
• Peru: active licence in the regulated market under MINCETUR
• Romania: operational compliance under European regulation

Solutions for different scenarios

Games Valley packages its proposition in three differentiated solutions based on the operator's commercial moment.

• Launch New Casino: launching a casino from scratch with 24-hour integration
• Switch Aggregators: migration from another aggregator with zero downtime
• Expand to New Markets: expansion into new markets while maintaining regulatory compliance

Executive team and American expansion

Games Valley's management structure was strengthened during 2026 with incorporations of weighty executives coming from Tier 1 operators and global providers, aligned with a comprehensive brand rebrand announced during the year.

• CEO: ex-Genesis Global (7 years, 20+ brands in UK and Denmark) and ex-Mansion (6 years, director of marketing operations) - appointed December 2025
• CFO: ex-Bragg and ex-Aristocrat
• Chief Revenue Officer: 2026 incorporation
• Marketing Director: 2026 incorporation
• Director of Americas: ex-Aristocrat Interactive, Pariplay, Continent 8, Playtech and Microgaming (20+ years of experience, August 2026)
• Operational base in Romania with commercial leadership in the United States for the Americas region

Active markets

Games Valley's operational footprint is articulated around recently regulated Latin American markets and the European window under Romanian licence.

• Romania: operational base and Class II B2B licence
• Brazil: active licence post-regulation 1 January 2025
• Peru: active licence under MINCETUR
• Latin America: active expansion in opening markets
• Americas: dedicated commercial leadership since August 2026
• Site localised in English, Spanish and Brazilian Portuguese

Operational fit for operators

For iGaming operators seeking an aggregator with explicit focus on time-to-market, revenue intelligence and immediate-response operational support, Games Valley offers a proposition differentiated by the combination of unified API with full normalisation, catalogue of 11,000+ games from 100+ premium providers including Evolution, Playtech, Pragmatic Play, BGaming, Wicked Games and Imagine Live, integration documented in 24 hours with self-service wizard and real-time validation, four self-service dashboards with AI-based Revenue Intelligence, cross-provider promotional tools, support with 90 percent auto-resolution and response times under 2 minutes, licences in Romania ONJN, Brazil, Peru and Anjouan, executive team with pedigree from Tier 1 operators and global providers, and comprehensive rebrand under the Smarter Aggregation concept. The combination of integration speed, regulatory focus on LatAm and backing of executives with proven track record positions it as an attractive option for iGaming startups, expanding regional operators and Tier 2 brands looking to migrate from traditional aggregators without losing uptime.