Genius Sports, provider of Traders, Odds and Feeds

History and origin of Genius Sports

Genius Sports is the global platform for official sports data, technology and media with corporate headquarters in New York, United States, formed in 2016 from the merger between Betgenius and SportingPulse International. In April 2021 the company debuted on the New York Stock Exchange (NYSE: GENI) through a merger with the SPAC dMY Technology Group II, consolidating its position as one of the critical infrastructures on which the global sports-betting ecosystem operates.

Positioning as the operating system of sport

Genius Sports' strategic proposition is articulated around the concept of operating system of modern sport, a unified stack combining official data capture, artificial intelligence, performance analysis and commercial products for sportsbooks, teams, leagues, broadcasters and brands. More than 240,000 live sports events per year flow through the company's data infrastructure, with a base of over 300 sportsbook brands consuming those feeds in production.

Official data as a competitive advantage

Genius Sports' structural differentiator against competitors is its portfolio of exclusive official data rights with the main leagues and confederations in the world. This position lets the company offer low-latency odds feeds based on data obtained directly from the source, rather than through scraping or unauthorised collection, with the regulatory and reliability implications this carries for operators in demanding markets.

• NFL: exclusive distribution of play-by-play data and streaming, contract extended through the 2027 season
• Premier League, EFL and SPFL: official supplier to the global betting industry via Football DataCo (since 2019)
• NCAA: statistics initiative since 2018
• PGA Tour: integrity monitoring since 2017
• NASCAR: exclusive betting data since 2019
• FIBA: extended partnership since 2019
• WNBA, CFL: optical tracking and official data
• German Football Association and Superliga Argentina: integrity and data

Odds feeds, trading and risk management

Genius Sports' Bet block concentrates the whole proposition for sportsbooks: live and pre-match odds feeds, automated trading tools, risk management suite and managed trading services for operators that delegate part or the whole book operation. This layer is built on top of partner leagues' official data, which removes the typical latency of second-hand feeds and delivers a concrete operational advantage against competitors working with non-exclusive sources.

BetVision and sportsbook streaming

BetVision is the streaming service the company launched in September 2023, initially with NFL content distributed within the operator's platform in embedded format. The service lets players watch matches directly from the sportsbook with real-time data integration over the video, and is used in production by operators such as FanDuel, Caesars, Fanatics and BetRivers. BetVision marked the convergence between data, odds and broadcasting within the same commercial product.

Second Spectrum and optical tracking

In May 2021 Genius Sports acquired Second Spectrum, the reference in optical and skeletal tracking in professional sport. This technology today feeds the advanced data stack the company offers to leagues, teams and broadcasters, including the Premier League, the NBA (via Second Spectrum's historic partnership) and Amazon Prime Video's Prime Vision with Next Gen Stats. For the sportsbook vertical, Second Spectrum feeds proposition markets and advanced data that do not exist in traditional feeds.

GeniusIQ and the AI layer

GeniusIQ is the company's proprietary artificial intelligence platform, deployed for the first time in production during the FIBA U19 World Cup. The AI layer runs across every product in the catalogue, from performance analysis for teams and officiating decisions to automatic content generation for fan engagement and dynamic creative optimisation of advertising.

Complete product catalogue

The Genius Sports stack is organised in vertical blocks addressing different audiences under the same official data infrastructure.

• Bet: odds, trading, risk management and marketing tools for sportsbooks
• Perform: performance analysis for teams, coaching tools and officiating
• Engage: fan advertising, storytelling, gamification and personalised campaigns
• GeniusIQ: cross-cutting artificial intelligence layer
• Data Capture: official data collection at the source
• Sports Data API: programmatic access to official data feeds
• FANHub: omni-channel fan activation platform
• BetVision: sportsbook streaming with integrated data
• Second Spectrum: optical and skeletal tracking

Strategic acquisitions

Genius Sports' growth combined organic growth with a sustained line of strategic acquisitions that expanded the vertical and horizontal stack.

• Data Project (2017): volleyball technology
• Oppia Performance (2019): automated video production and streaming
• Second Spectrum (2021): optical and skeletal tracking
• Legend (announced February 2026): operator behind Casino.org and Covers.com, for USD 1.2 billion

Operator partners

Genius Sports' customer base covers more than 300 sportsbook brands, including the main global operators and the biggest ones in the North American regulated market.

• FanDuel, DraftKings, Caesars, BetMGM, Fanatics, BetRivers: main operators in the US market
• bet365, Entain (bwin, Ladbrokes, Coral), Flutter, Betway: global operators
• Sky Bet, William Hill, Paddy Power: UK market operators
• Regional operators from Europe, Latin America and Asia-Pacific

Active markets and global presence

Genius Sports operates at truly global scale, with technical and commercial infrastructure deployed across the main regulated markets in the world.

• North America: regulated US states (NY, NJ, PA, IL, MI, VA, others) and Canada (Ontario)
• Europe: United Kingdom, Spain, Italy, Germany, France, Netherlands, Portugal, Sweden, Denmark
• Latin America: Brazil, Argentina, Colombia, Mexico, Peru, Chile
• Asia-Pacific: Australia, emerging regulated markets
• Africa: South Africa and emerging markets

Recognitions and stock exchange presence

As a public company listed on NYSE with ticker GENI since April 2021, Genius Sports reports audited quarterly financial results and is subject to US stock market transparency standards. Recent reports show sustained revenue growth and operating margin expansion, driven mainly by the NFL contract renewal through 2027 and the growth of the US regulated market.

Operational fit for operators

For sportsbooks seeking access to low-latency official data from the world's main leagues, benchmark odds feeds, a trading and risk management suite with engineering support, streaming integrated into the player's checkout via BetVision, and marketing tools based on verified data, Genius Sports delivers the most complete and best-backed proposition in the segment. The combination of exclusive rights with NFL, Premier League, NCAA, PGA Tour, NASCAR, FIBA and WNBA, the GeniusIQ AI stack, Second Spectrum optical tracking, the more than 300 sportsbook brands already connected to its infrastructure, the over 240,000 live events per year served from its stack, the Legend acquisition for USD 1.2 billion as an expansion move, and the NYSE public listing, position it as the default partner for Tier 1 global operators and as an almost mandatory option for projects targeting regulated markets with American and European standards.