LSports, provider of Traders, Odds and Feeds

From a Family Startup in Ashkelon to a Global Sports Data Player

LSports was founded in 2012 in Ashkelon, Israel, by Shaul Lazar and his sons Dotan Lazar and Ido Lazar, starting as a family operation that scaled to become one of the world's leading sports data providers. In 2020, Dotan Lazar took over as CEO, replacing his father, and has since led the international expansion and transition towards an integrated offering combining raw data, trading services, and an artificial intelligence layer. In 2025, the company was listed among the top 25 tech companies to work for in Israel, a significant indicator of the internal talent supporting its trading, data science, and product teams. Yoav Ziv serves as Chief Revenue Officer, leading the global commercial strategy.

Core Data Feed with 100 Sports and Three Million Fixtures

The product's cornerstone is its real-time data feed, covering over 100 sports, 3 million annual fixtures, and 2,500 markets, including major events and regional niches. The technical proposition aims for near-zero latency, a critical requirement for live sportsbook operators where every second of delay in odds updates translates into uncovered risk exposure. The feed is delivered via a documented API with modular integration, allowing operators to consume only the sports and markets they need, a design that differentiates LSports from providers offering rigid, bundled coverage.

STATSCORE and Portfolio Expansion Post-Acquisition

In September 2022, LSports completed the acquisition of STATSCORE, a move that significantly expanded its offering of visualizations, widgets, infographics, and tools for sports media. STATSCORE operates as an independent brand within the group and adds products such as LivematchPro, ScoutsFeed, live statistics with visual tracking, and a suite of embeddable widgets for sports portals and affiliates to LSports' historical stack. This acquisition is relevant for iGaming operators who not only purchase data for their sportsbook but also wish to enrich editorial content and SEO pages with engagement-driving widgets.

ARENA360, the Unified AI Platform for Sports Data

ARENA360 is the latest addition to the catalog and is positioned by the company as a strategic differentiator for the 2026 cycle. It functions as a unified platform that applies artificial intelligence to the raw data feed to solve four simultaneous problems: odds generation, risk management, competitive analysis against other bookmakers' lines, and player retention recommendations. The value for the operator lies in consolidating what previously required multiple vendors (data provider plus pricing engine plus odds comparison plus CRM analytics) into a single contract, with the assurance that all layers operate on the same data source.

LTS, the Managed Trading Service for Operators Without an Internal Team

LSports Trading Services (LTS) is the managed trading offering for operators who do not wish to build an in-house trading team from scratch. The service includes opening and managing lines, dynamic odds adjustment based on exposure, active in-play risk management, and 24/7 support from the company's operations centers. For new operators entering regulated markets like Brazil or Peru, LTS offers a shorter launch path than setting up their own trading desk, although it implies delegating a strategic piece of the margin to the vendor. Fernando Martinez, LatAm representative, confirmed during SBC Summit Americas 2026 that LTS is currently the product with the highest regional demand.

BetBooster and AI-Powered Engagement Tools

BetBooster is an AI-powered betting tips generator that LSports offers to operators looking to add an automated editorial content layer to their betting pages. The tool analyzes historical patterns, recent form, and contextual variables to suggest selections with statistical rationale that operators can publish on their sportsbook, newsletter, or affiliate sites. The objective is to increase average handle per session and reduce decision friction for casual players who lack the time or knowledge to formulate their own predictions.

Play Insurance, the Joint Product with gripAI

In July 2026, LSports announced a collaboration with gripAI to globally distribute Play Insurance, a betting insurance product that allows players to protect their wager in exchange for a small, AI-calculated premium. Insured players receive a refund regardless of the outcome, with the amount adjusted based on how close the bet was to winning. For operators, it opens a new revenue stream and transforms a near-miss, often the most frustrating moment in betting, into a reason for players to stay engaged. gripAI's pricing engine is trained on over 2.5 billion bets, and initial reported metrics indicate that 37% of players accept the insurance offer and 39% of insured players repurchase insurance. Yoav Ziv, CRO of LSports, positioned the product as a new category within the modern sportsbook.

Exclusive Data Deals and Strategic Partnerships

LSports' commercial strategy is not limited to selling generic data; it also acquires exclusive rights to specific leagues to differentiate its feed. Documented agreements include a five-year, USD 6 million deal with the American Flag Football League, the exclusive data contract with Novo Basquete Brasil (NBB) valid until 2031, the role of title data partner for the Qatar 2022 World Cup, and the designation as official technology partner of the International Tennis Federation in August 2024. The network of partnerships covers bookmakers such as 888, 1Win, and SkyBet; media outlets like ESPN Brasil and WSC Media; and technology partners such as BetConstruct, Pronet Gaming, and LVision (the latter as exclusive distributor of bet stimulation products).

LatAm Presence with Brazil Office and Regional Focus

LatAm operations intensified during 2025 and 2026 with the opening of local 24/7 support in Brazil and the expansion of the commercial team to cover Argentina, Peru, Colombia, Chile, and Mexico. The company states that some of the region's largest operators already use its feed, though without a detailed public list. The exclusive deal with NBB (Novo Basquete Brasil until 2031) is the strongest asset for Brazilian iGaming operators looking to differentiate their basketball offering against competitors using generic feeds. In August 2025, LSports actively participated in SBC Summit Americas 2026, confirming the closing of new regional contracts.

Licenses in Regulated Jurisdictions and Regulatory Framework

LSports obtained a sports betting data provider license from the Colorado Division of Gaming in September 2021, positioning itself among the first accredited data providers in the regulated US market post-PASPA. In July 2024, it received a B2B license in Peru under the MINCETUR framework, an early step ahead of a wave of competitors who have not yet completed certification in the country. In Brazil, the company actively works with authorized operators under Law 14.790/2023, although details of each product certification with the Secretaria de Prêmios e Apostas must be confirmed directly with the LSports Brazil commercial team.

Best Fit for Which Operator

The operator profile that achieves the best performance with LSports is a sportsbook operator with significant live betting volume requiring consistent low latency and broad global coverage, including niche sports that drive handle in specific markets. It also suits LatAm operators looking to leverage the exclusive NBB deal as a differentiator against competitors with generic South American basketball feeds. New entrants without an in-house trading desk can use LTS as an operational shortcut, and mature operators with a basic feed can add ARENA360 and BetBooster as layers of incremental engagement and intelligence. Conversely, operators seeking the cheapest commodity data provider without needing differential features (odds generation, trading services, automated tips) will find more economical options from tier-2 vendors who compete solely on feed price.