Affilka — Afiliacion & Performance

Affilka — Afiliacion & Performance logo

Affilka by SOFTSWISS is an affiliate management platform for iGaming that offers advanced tracking, accurate reporting, and automated payments. Flexible, secure, and transparent, it drives profitability and trust between operators and business partners.

Affilka by SOFTSWISS: intelligent and transparent affiliate management for iGaming

In an industry where affiliate marketing is key to growth, Affilka by SOFTSWISS has established itself as one of the most comprehensive and reliable solutions for managing affiliate programs in the iGaming ecosystem.

Its platform combines detailed reporting, advanced tracking, and automated payment tools, allowing operators to build strong relationships with their partners and maximize return on investment.

A results-driven ecosystem

Affilka offers operators a one-stop infrastructure to create, manage, and optimize customized affiliate programs.

Its intuitive dashboard allows for the configuration of commissions (CPA, Revenue Share, Hybrid), management of multi-brand campaigns, and real-time tracking of conversions with total accuracy metrics.

The affiliate interface provides transparent access to statistics, performance reports, and promotional materials, strengthening trust between parties.

Seamless integration

Affilka easily integrates with all SOFTSWISS platforms (casino, betting, and crypto casino), as well as third-party systems via API or custom setup.

This allows for quick implementation of the affiliate program without requiring complex developments or operational disruptions.

Advanced analytics and automation

The platform incorporates Business Intelligence tools that enable operators to analyze data by player, traffic source, country, or campaign.

Payments are automated through multiple methods (wallets, transfers, or cryptocurrencies) and can be configured according to each partner's commission structure.

Additionally, the integrated anti-fraud module detects suspicious behaviors and ensures data integrity, protecting both the brand and legitimate affiliates.

Compliance and flexibility

Affilka complies with GDPR and AML regulations, ensuring proper handling of personal and transactional data.

Its flexibility allows it to adapt to the needs of each operator, whether a large international brand or a startup launching its affiliate strategy.

A brand with credibility and results

Launched in 2018 by SOFTSWISS, Affilka currently manages over 300 active programs and thousands of affiliates worldwide.

Its reputation is built on three pillars: transparency, performance, and specialized support.

Affilka offers iGaming operators a reliable, scalable platform ready to turn affiliates into strategic partners.

🌐 Discover more

Learn about the SOFTSWISS affiliate platform:

👉 affilka.com

💡 About this review

This review is part of the “Featured Providers” series from iGaming.bet, dedicated to companies driving innovation, efficiency, and collaboration in global iGaming affiliate marketing.

Featured providers gain priority visibility, premium positioning, and editorial exposure within the portal.

Affilka - Technical Sheet
Founded2018
HQMalta
CountryMalta
CitySliema
LicensesBest Affiliate Tracking Software
Webhttps://affilka.com

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Frequently Asked Questions

What is Affilka by SoftSwiss, who developed it, and what type of iGaming operators is it designed for?
Affilka is a comprehensive affiliate program management platform developed by SoftSwiss, a leader in iGaming solutions. It is specifically designed for online casino and sports betting operators looking to optimize their affiliate marketing strategies. The platform caters to businesses of all sizes, from startups to large corporations, offering robust tools to attract and retain affiliates, thereby driving brand growth in competitive markets.
How does SoftSwiss Affilka platform ensure informative transparency and accuracy in my affiliate tracking?
Affilka, developed by SoftSwiss and based in Gzira, Malta, since 2018, provides an affiliate management software technical infrastructure guaranteeing absolute informative transparency and pinpoint accuracy in referral tracking. Our platform facilitates operators automating commission calculations and payment processing within milliseconds for 2026, eliminating technical discrepancies. By featuring integrated fraud detection tools and truthful analytical reports, we ensure your affiliate program remains resilient and professional. This technological support guarantees a robust and secure operational foundation, allowing your brand to lead innovation in today's dynamic global iGaming digital ecosystem with data management certified under international quality standards. Their solutions empower companies to automate complex tasks and focus on strategic growth in a landscape where efficiency and data accuracy are paramount globally.
How Affilka's tracking system works: cookies, postbacks, sub-IDs, and multi-channel attribution?
Affilka uses a sophisticated tracking system to ensure accurate attribution. It employs cookies for long-term tracking, postbacks (S2S) for more secure and real-time attribution, and sub-IDs that allow affiliates to segment and optimize their own campaigns. This combination of technologies facilitates multi-channel attribution, ensuring that every conversion is correctly assigned to the corresponding affiliate, even in complex environments.
What features does Affilka include for affiliate management?
Affilka offers a comprehensive suite of features, including detailed affiliate and campaign tracking, providing full visibility into performance. It supports various commission models such as RevShare, CPA, and hybrid models, offering flexibility to operators. Additionally, it integrates advanced reporting tools for in-depth analysis and anti-fraud modules, ensuring data integrity and operational security. All of this facilitates efficient and transparent affiliate program management.
What commission models does Affilka support: CPA, revenue share, hybrid, and custom deals?
Affilka is highly flexible in terms of the commission models it supports. It allows operators to set up programs based on Cost Per Acquisition (CPA), where payment is made for each qualified new player; Revenue Share, which grants a percentage of the revenue generated by referred players; and hybrid models that combine both. Additionally, it facilitates the implementation of custom agreements, adapting to the specific strategies of each operator and affiliate.
How does Affilka integrate with casino platforms and what is the setup time?
Affilka seamlessly integrates with various casino platforms through robust and well-documented APIs, enabling efficient and secure connections. Its native compatibility with the SoftSwiss Casino Engine further simplifies implementation for operators already using this solution. Setup time is relatively fast, typically a few weeks, depending on the customizations and complexity of the required integration, minimizing time-to-market for new affiliate programs.
What advantages does Affilka offer over other affiliate software like Post Affiliate Pro or Income Access?
Affilka stands out for its specialized focus on iGaming, offering features and reports specifically designed for the needs of casinos and sportsbooks. Unlike more generic solutions like Post Affiliate Pro, or even direct competitors such as Income Access and MyAffiliates, Affilka excels due to its native integration with the SoftSwiss ecosystem, intuitive interface, and proactive technical support. Its continuous evolution ensures that operators always have the most advanced tools to optimize their affiliate programs and maximize ROI.
How does Affilka help operators manage hundreds of affiliates simultaneously with automated reports?
Affilka simplifies the management of a large volume of affiliates through its powerful admin panel and automated reporting features. Operators can monitor the performance of each affiliate, their campaigns, and referred players in real-time. Customizable reports and segmentation capabilities allow for quick identification of trends, optimization of strategies, and ensuring transparency, freeing up valuable time for other operational tasks.
Why is Affilka considered a competitive casino affiliate software for operators, and what does it cost?
Affilka is highly competitive in the market due to its robustness, scalability, and ability to adapt to the regulatory and commercial specificities of the region. Its powerful suite of tools for tracking, analysis, and commission management positions it as a superior choice for optimizing affiliate performance. Regarding cost, Affilka operates under a subscription model that varies depending on the volume of affiliates and the functionalities required. It is recommended to contact SoftSwiss directly to obtain a personalized quote tailored to each operator's specific needs.
What is a referral code in an online casino and how does Affilka manage it within its affiliate platform?
A referral code at an online casino is a unique identifier that affiliates provide to new players to use when signing up, directly linking them to the affiliate's account. Affilka efficiently manages these codes within its platform, allowing operators to generate, assign, and track their usage. For the market, these codes are crucial for tracking marketing campaigns and attributing commissions, ensuring that affiliates are rewarded for each player who uses their casino referral code.