Moloco Ads — Afiliacion & Performance

AI-driven programmatic mobile advertising platform reaching 2 billion daily users across 3 million independent apps and optimising iGaming acquisition by CPA, CPFTD and player lifetime value.

## An AI-first platform born in Silicon Valley Moloco was built from day one around machine learning, an architectural decision that sets it apart from traditional DSPs that added AI layers on top of existing stacks. The operation is headquartered in Silicon Valley and runs an ecosystem of products covering four fronts: Moloco Ads as a cloud DSP, Moloco SDK for owned-inventory monetisation, Moloco Commerce Media for retail media and Moloco Streaming Monetization for streaming platforms. The central promise is measurable performance, not vague awareness: the platform optimises directly for business outcomes such as CPA, ROAS and LTV, with 90 percent or more of its clients' spend oriented to real conversion metrics. ## Why Moloco fits the iGaming operator logic The product was redesigned with a specific focus on iGaming, sportsbook and fantasy. The native KPIs in the segment differ from those of a general app marketer, and Moloco incorporates them explicitly: beyond standard CPA, it optimises for CPFTD (cost per first-time deposit) and player LTV, the two metrics that really matter for a UA team at a regulated operator. The platform combines User Acquisition and Re-Engagement in a single programmatic buying flow, which allows full coverage of the new-depositor acquisition pipeline and dormant-player reactivation without coordinating two parallel contracts with different DSPs. Declared accounts in the segment include DraftKings, Fanatics and Papaya, which frames the positioning as a proven provider in tier-one regulated markets. ## Independent inventory outside the Google-Meta duopoly Moloco's strongest value proposition for a mature operator is access to inventory outside the duopoly. The platform connects to more than 3 million independent apps and a declared reach of 2 billion daily active users. That figure is relevant because attention fragmentation toward independent apps (gaming, productivity, GenAI) is growing faster than Google and Meta inventory, while 88 percent of mobile spend remains concentrated there. Moloco's own research with Sensor Tower and Singular shows that diversifying the media mix outside the duopoly can lift D30 ROAS by up to 214 percent, a data point that weighs heavily for growth teams that hit a ceiling on Google Ads and Meta. ## Operational transparency and industry certifications The differentiating piece against the walled gardens is transparency. Moloco shows exactly where ads appear, which placements convert into first-time deposits and how every dollar of budget is allocated. The operation is certified with TAG and IAB Gold for brand safety. The company declares commercial independence with no proprietary ecosystem competing against the client, a position that differentiates it from Google and Meta which also optimise for their own economic interest. For iGaming operators in regulated markets such as Brazil, Colombia or Mexico, where the cost of a legal FTD is high and friction to find users with real intent is rising, Moloco brings a transparent, scalable acquisition alternative specifically designed for the segment.

Moloco Ads - Technical Sheet
Founded	2013
HQ	Redwood City, California, Estados Unidos
Country	Estados Unidos
City	Redwood City
Certifications	TAG (Trustworthy Accountability Group), IAB Gold
Products	Moloco Ads (cloud programmatic DSP with AI), Moloco SDK (owned-inventory monetisation), Moloco Commerce Media (retail media), Moloco Streaming Monetization, Optimisation by CPA, CPFTD and player LTV, User Acquisition + Re-Engagement in a single platform, Access to 3 million independent apps, Reach of 2 billion daily active users
Web	https://www.moloco.com