RavenTrack — Afiliacion & Performance

Affiliate tracking PaaS platform exclusively focused on iGaming, based in the UK, with 24/7 support and visible partnerships with Betfred, Better Collective, Matchbook and Kwiff among others.

## A tracking platform built by people who were on the other side RavenTrack was built by a team with previous experience as both operators and affiliates, a trajectory that shows in the product. The founding premise was that the existing iGaming tracking platforms were slow legacy systems with poor usability, a recurring criticism among operators who had to build manual reports to validate affiliate payments or investigate discrepancies. RavenTrack was built as a direct response to that friction: proprietary platform, modern architecture, granular reporting and UK-based human support with short response times. Eight years in, the company competes with platforms that have been on the market twice as long and positions itself as one of the top-tier in the segment. ## Exclusive focus on iGaming as a strategic decision Unlike multi-vertical platforms, RavenTrack is built for iGaming exclusively. That decision limits the company's total addressable universe but allows product depth that generalist tools cannot achieve. The platform handles the specific complexity of the segment: deal structures with CPA, RevShare, hybrid and custom models, commission per player or per brand, multi-brand attribution for operators with several houses, real-time postback tracking, integrated compliance with KYC workflows to verify affiliates before they promote, and granular reporting with more than 20 customisable templates. The product also includes offline channel tracking, an uncommon piece in segment platforms that is useful for operators in markets where physical acquisition remains relevant. ## Partnerships with large operators as commercial validation The list of active clients is the best reference for commercial traction. Betfred operates with RavenTrack as its main tracking, with direct declaration from Head of Affiliates Eliot Jacob about how the program grew after migration. Better Collective recognises RavenTrack as one of the most transparent platforms in the segment, a relevant validation coming from the largest public iGaming affiliate in the world. Matchbook migrated its three brands Matchbook, Matchbook MX and easyBet to RavenTrack in November 2025. Kwiff, a UK operator focused on algorithmic sports betting, chose RavenTrack as primary tracking in May 2026 after a competitive process. The list also includes ActiveWins, House Affiliates, PDM Affiliates, Fafabet, ScoreBet and Top Revenue Affiliates. ## Product in evolution with focus on transparency and real-time data RavenTrack's product bet for the coming years combines two vectors. The first is transparency and traceability: Managing Director Adam Rowley insists that friction in the affiliate segment comes not from ill intent but from unclear, delayed or non-auditable data, and the solution is real-time reporting with detailed auditing so operator and affiliate can see and act on data without guesswork. The second is AI applied to analysis: the platform is incorporating capabilities that not only increase data availability but improve its interpretation and enable actionable insights for acquisition. A recent piece in the roadmap is the Odds Betting Banner Creation Tool developed in partnership with StatsPlug, which allows affiliates to create dynamic banners with real-time odds for different sports and push fresh content to their audiences. For an iGaming operator looking to consolidate its affiliate program under a specialised, modern platform backed by visible success cases in the segment, RavenTrack is one of the main options in the shortlist.

RavenTrack - Technical Sheet
Founded	2018
HQ	Reino Unido
Country	Reino Unido
Products	Proprietary PaaS affiliate tracking platform, Exclusive focus on iGaming (sports betting and casino), Reporting with 20+ customisable templates, Real-time postback tracking, Integrated compliance with KYC workflows, Deal structures CPA, RevShare, hybrid and custom, Multi-brand attribution, Offline channel tracking, Odds Betting Banner Creation Tool (StatsPlug partnership), UK-based human support with short response times
Web	https://www.raventrack.com