RedCore — Afiliacion & Performance

International B2B business group born from the rebranding of PIN-UP Global in 2025, with seven independent brands covering affiliation, anti-fraud, payments, communications, digital agency and networks, winner of Transformation of the Year at SiGMA Central Europe 2025.

## A corporate transformation that separates the iGaming origin from the current portfolio RedCore is the current name of the international holding that operated for nine years as PIN-UP Global, originally focused on iGaming. The transformation was announced in August 2025 and officially presented at SBC Summit Lisbon in September of the same year, with a debut at stand D185. The strategic decision behind the rebranding was to separate the current portfolio from the iGaming legacy, given that the company had developed expertise applicable to multiple digital industries and needed a name that would not condition the dialogue with clients outside the segment. The operation is led by Marina Ilina as CEO and founder, who built the group from the inside over the last decade. ## Seven independent brands covering the digital operation cycle The current RedCore portfolio is structured as a set of autonomous brands operating in different verticals but sharing infrastructure, teams and technical capabilities. PIN-UP Partners remains one of the central pieces, operating as an affiliate program and iGaming direct advertiser with recognition among affiliates for high-converting offers, real-time analytics and expert support. Frogo is the fraud prevention platform with AI, automation and dynamic scoring to protect digital businesses across multiple verticals. Pay.Partners is the flexible payments solution that combines crypto, cards and APMs with fast onboarding and transparency, designed specifically for affiliates and media buyers. Communications Hub aggregates multiple communication providers (SMS, email, flash calls, high-volume messaging) into a single integration. mr.Booster is the group's full-cycle digital agency. Riddick's Partners is a multi-vertical affiliate network with exclusive deals. The seventh brand completes the services ecosystem. ## Sector recognition and M&A investment model In November 2025, during the SiGMA Central Europe edition in Rome, RedCore received the Transformation of the Year award, a distinction that explicitly recognises the successful transition from iGaming holding to diversified technology group. The company also operates an investment arm with an M&A-driven model, a relevant difference from traditional venture capital: instead of passive investments, RedCore becomes a strategic partner, shares teams, technology and access to group infrastructure. The declared investment focus includes iGaming, MarTech, FinTech, RegTech, Web3, AI/ML and analytics, with particular interest in game providers, RegTech solution builders and teams developing AI-powered products for iGaming. The criteria are functional MVP, validated market traction, clear unit economics and readiness to scale internationally. ## Positioning as counterpart for operators needing a diversified stack The RedCore proposition for the iGaming segment is atypical compared to the traditional B2B provider. The commercial dialogue is not with a specific tool but with a group that can simultaneously provide affiliates, anti-fraud, payments, communications, agency and network. That breadth is relevant for mid-sized operators building their stack who prefer to consolidate counterparts, and also for large operators looking for strategic partners with comprehensive support capacity. Presence at segment trade shows included SBC Summit Lisbon 2025, SiGMA Central Europe Rome 2025 (where they received the award), ICE Barcelona 2026 (booth 1G30) and AIBC Eurasia 2026 in Dubai (booth 3D). For an iGaming operator that values the institutional backing of a holding with nine years of operation in the segment and a broad portfolio under a single commercial umbrella, RedCore is a singular option in the B2B ecosystem.

RedCore - Technical Sheet
Founded	2016
Country	Chipre
Certifications	Transformation of the Year (SiGMA Central Europe Awards 2025)
Products	PIN-UP Partners (affiliate program and iGaming direct advertiser), Frogo (AI anti-fraud with dynamic scoring), Pay.Partners (payments for affiliates with crypto, cards and APMs), Communications Hub (SMS, email, flash calls in single integration), mr.Booster (full-cycle digital agency), Riddick's Partners (multi-vertical affiliate network), M&A-driven investment arm focused on iGaming, MarTech, FinTech, RegTech, Web3, AI/ML
Web	https://redcore.group