Scaleo — Afiliacion & Performance

Scaleo — Afiliacion & Performance logo

Scaleo: The Smart Infrastructure for Performance Marketing

Founded in 2015, Scaleo has evolved from a campaign tracker into a comprehensive partnership management solution for the iGaming industry. In the Affiliate & Performance vertical, their 2026 proposition focuses on eliminating manual tasks through automation and the use of artificial intelligence. For an iGaming operator, Scaleo represents the ability to centralize multiple acquisition channels, from traditional affiliates to influencer networks, into a single control panel that processes over 30 real-time metrics with a modern and highly customizable interface.

Anti-Fraud Logic™ and the Player Funnel Report

What gives Scaleo a competitive edge is its proprietary Anti-Fraud Logic™ technology. In 2026, this system has been enhanced to detect suspicious behavior patterns even in VPN-saturated environments, ensuring that operators only pay commissions for legitimate traffic. Its Player Funnel Report tool is a critical component: it allows for the visualization of the entire user journey, from banner click to registration, KYC, and first-time deposit (FTD). This data granularity enables operators to assess the real value of each traffic source (NGR/GGR) and optimize their budgets based on the actual profitability of acquired players.

Unlimited Customization and Operational Automation

Scaleo understands that every affiliate program is unique. In 2026, its Additional Pages feature allows operators to insert dynamic content, such as brand guidelines, promotional tools, or app links, directly into the affiliate portal without requiring development team intervention. Its Invoicing & Payment Automation system facilitates mass payment management and automatic invoice generation under various commission structures (CPA, RevShare, or Hybrid). Headquartered in Prague and with a cloud architecture that guarantees minimal latency, Scaleo establishes itself as the ideal technology partner for operators looking to scale their affiliate programs in an auditable and error-free manner.

Scaleo - Technical Sheet
Founded2015
HQPraga, República Checa
CountryRepública Checa
CityRiga
LicensesG2/Capterra, AWS SaaS
Webhttps://www.scaleo.io

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Frequently Asked Questions

When was Scaleo founded, where is it based, and what types of iGaming operators are its main clients in Europe and LatAm?
Scaleo was founded in 2014 and is headquartered in Cyprus, with additional offices in other strategic locations. Its main clients in Europe include medium to large casino and sports betting operators seeking robust affiliate solutions. In Latin America, following market regulations such as Brazil's in January 2025, Scaleo has gained traction by serving new online sportsbooks and casinos looking for a flexible platform to manage their affiliate programs, adapting to the specific characteristics of each local market.
Why Scaleo competes with Affilka and MyAffiliates by offering a more flexible solution for operators who require advanced customisation?
Scaleo stands out from competitors like Affilka and MyAffiliates due to its focus on flexibility and advanced customisation. While other platforms may offer more standardised solutions, Scaleo allows operators to deeply tailor the interface, commission models, reports, and marketing tools. This customisation capability is crucial for iGaming operators seeking a competitive edge, enabling them to implement unique and complex affiliate strategies that align with their specific market and brand needs, without the limitations of generic software.
What is Scaleo's onboarding process for a casino operator: implementation time, available integrations, and technical support?
Scaleo's onboarding process for casino operators is efficient and structured. The average implementation time ranges from 2 to 4 weeks, depending on the complexity of the integrations and customisations required. It offers native integrations with major gaming platforms and payment gateways, as well as robust APIs for custom integrations. Scaleo's technical support is multilingual and available 24/7, providing dedicated assistance from initial setup to ongoing optimisation, ensuring a smooth transition and optimal affiliate program performance.
How does Scaleo's anti-fraud system work to detect invalid clicks, bot traffic, and affiliates who artificially inflate their conversions?
Scaleo's anti-fraud system uses advanced algorithms and machine learning to protect operators. It detects invalid clicks and bot traffic by analyzing behavioral patterns, anomalous IP addresses, and device fingerprints. To identify affiliates who artificially inflate conversions, it monitors anomalies in conversion rates, the quality of referred players, and post-registration behavior. This proactive, real-time surveillance allows operators to identify and block fraudulent activities, ensuring that commissions are paid only for legitimate traffic and conversions, thereby maintaining the integrity of the affiliate program.
What advantages does Scaleo software offer a casino operator for efficiently managing their affiliate network and commissions?
Scaleo's software provides a comprehensive suite of tools that simplify affiliate network and commission management for casino operators. It offers intuitive dashboards, real-time tracking of clicks, registrations, and deposits, as well as customizable commission models (CPA, RevShare, Hybrid, etc.). Additionally, it enables payment automation, marketing material management, and seamless communication with affiliates. With Scaleo's casino affiliate software, operators can optimize their campaigns, maximize ROI, and build strong, transparent relationships with their partners, all from a single platform.