Snowplow Analytics — Ai & Predictive Analytics

Snowplow Analytics — Ai & Predictive Analytics logo
Behavioral data infrastructure platform enabling companies to collect first-party information with total ownership and privacy.
Snowplow Analytics, founded in 2012 and headquartered in London, United Kingdom, operates within the marketing technology sector, specializing in AI-predictive analytics. The company provides a behavioral data platform designed to enable businesses to gather first-party data. This infrastructure focuses on granting organizations complete ownership and control over their collected information, emphasizing data privacy. Their offerings include Data Collection Pipelines and a Data Sovereignty Module, critical components for businesses navigating complex data regulations and privacy concerns. The core of Snowplow Analytics' proposition is its Behavioral Data Platform (BDP), which facilitates the collection of granular user interaction data. This platform is built to support data-driven decision-making across various industries. Within the iGaming sector, the company has established a presence, serving high-level operators. This indicates a focus on enterprises that require robust data collection and analysis capabilities to understand player behavior, optimize operations, and comply with regional data governance requirements. Operating under a Data Infrastructure Provider License, Snowplow Analytics holds certifications such as GDPR Compliant, ISO 27001, and SOC 2 Type II. These credentials underscore its commitment to data security and regulatory adherence, particularly relevant for businesses handling sensitive user data, as is common in iGaming. The company's market reach extends globally, with a specific focus on Europe and the United States, reflecting its ability to address diverse regulatory landscapes and market demands. Beyond iGaming, Snowplow Analytics serves clients like The Economist and Strava, demonstrating the versatility of its data infrastructure across different verticals. This breadth of application suggests that its predictive analytics capabilities are not confined to a single industry but are adaptable to various business models requiring deep behavioral insights. The emphasis on first-party data collection and ownership differentiates its approach from generic analytics tools, offering clients a direct, unmediated view of user interactions.
Snowplow Analytics - Technical Sheet
Founded2012
HQLondres, Reino Unido
CountryReino Unido
CityLondres
Employees50-200
LicensesData Infrastructure Provider License
CertificationsGDPR Compliant, ISO 27001, SOC 2 Type II
ProductsBehavioral Data Platform (BDP), Data Collection Pipelines, Data Sovereignty Module
Emailcontact@snowplow.io
Phone+44 20 0000 0000
Webhttps://snowplow.io