GiG — Analytics & BI

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GiG Data: Data Intelligence for Performance Optimization

GiG Data is Gaming Innovation Group's specialized Business Intelligence and data management solution, designed to provide operators with full visibility into every aspect of their business. The platform acts as a centralized hub that ingests real-time data from multiple verticals (casino, sports, and affiliates) to transform it into actionable insights. Its architecture is optimized to handle the high frequency of events characteristic of iGaming, allowing operators to move from passive observation to strategic execution based on precise metrics of revenue, activity, and operational health.

Dynamic Dashboards and Player Behaviour Analysis

What sets GiG's analytical offering apart is its focus on agility and customisation. Through its dynamic dashboards, operators can monitor critical KPIs in real-time, such as GGR, NGR, and FTD (First Time Depositor) conversion rates. The tool allows for in-depth breakdowns by game type, device, or geography, making it easier to identify market trends before the competition. In addition, its advanced segmentation engine enables CRM teams to analyse player behaviour with great granularity, facilitating the creation of much more effective retention campaigns based on the player's true value. The platform also stands out for its integrated compliance and security tools. By using advanced analytics models, GiG Data helps operators comply with international Responsible Gaming regulations by early detection of risky behaviour patterns. In addition, the system provides automated audit reports and fraud alerts, reducing administrative burden and safeguarding the site's financial integrity. Native integration with the rest of GiG's modules ensures that data flows seamlessly, allowing business intelligence to directly feed frontend personalisation and bonus logic. Finally, GiG Data offers a scalable solution that adapts to both medium-sized operators and large multinational consortia. Its ability to unify data from third-party platforms and aggregators makes GiG a highly versatile BI partner. By providing a robust and accessible "Single Customer View", GiG empowers iGaming companies to optimise their operational efficiency, enhance player experience, and maximise return on investment across all their gaming verticals.

GiG - Technical Sheet
Founded2008
HQSan Julián, Malta
CountryMalta
CitySt. George's Bay
LicensesISO 27001, MGA, UKGC, España
Webhttps://www.gig.com/data

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Frequently Asked Questions

Why GiG transitioned from a casino operator to a B2B platform provider and what advantage its previous experience as an operator gives it?
GiG transitioned from a B2C operator to a B2B provider to leverage its technological and operational expertise. Having managed its own casinos, GiG gained firsthand understanding of operators' challenges and needs, from user acquisition to retention and regulatory compliance. This prior experience as an operator gives them a significant competitive advantage, enabling them to design more robust, intuitive, and market-adapted platform solutions, offering unparalleled added value to their B2B clients.
How GiG's compliance and responsible gaming module works: detecting risky behaviour and self-exclusion tools?
GiG's compliance and responsible gaming module integrates advanced algorithms and machine learning to detect risky behaviour patterns in real time. It analyses transactional and gameplay data to identify potential signs of problem gambling. It offers robust self-exclusion tools and customisable deposit limits for users. Furthermore, it helps operators comply with current regulations, such as those in Brazil or Colombia, by providing detailed reports and automating due diligence processes, promoting safe and responsible gaming environments.
What does an operator need to integrate the GiG platform: implementation time, supported licenses, and active markets?
To integrate the GiG platform, an operator needs to hold the relevant gaming licenses for the markets in which they wish to operate. GiG supports various licenses, including those for Spain, Colombia, and the recently implemented Brazilian license (Law 14.790/2023). Implementation time varies depending on the project's complexity and the selected modules, but GiG strives to offer an efficient process that can range from a few weeks to several months. Its active markets span Europe, Latin America, and other regulated jurisdictions globally.
When did GiG transition from B2C to B2B, where is it listed, and what products make up its current tech suite?
GiG began its strategic transition from B2C to B2B around 2017, solidifying its focus on enterprise solutions. The company is listed on the Oslo Stock Exchange (OSE) under the ticker GIG. Its current technology suite comprises three main pillars: the Core Platform for comprehensive iGaming operations management, a powerful Sportsbook with a wide range of events, and the Media ecosystem (GiG Media), specializing in lead generation and affiliate marketing, providing an integrated solution for operators.
What does the GiG Gaming Innovation Group platform offer in terms of sportsbook, casino, and marketing tools for operators in Spain?
The GiG Gaming Innovation Group platform offers Spanish operators a comprehensive solution. Its sportsbook includes a vast selection of sports events, markets, and bet types, optimised for the demanding Spanish market. For casino, it provides access to thousands of games from leading providers, from slots to table games and live casino. In addition, the platform integrates advanced marketing tools, such as a powerful CRM, customisable bonus modules, and data analytics, all designed to maximise player acquisition and retention in Spain's regulated environment.