Optimy.ai — Analytics & BI

Conversion Analytics and Acquisition ROI Optimization

Optimy.ai's value in the Business Intelligence domain lies in its ability to measure "conversational effectiveness" and its direct impact on Net Gaming Revenue (NGR). The platform offers dashboards that allow monitoring of critical metrics such as chat-to-registration conversion rates (FTDs) and the response time of sales or support teams to high-intent leads. By integrating this data with the operator's CRM, Optimy facilitates much more precise attribution analysis, enabling an understanding of which marketing campaigns are generating the most valuable leads and how AI intervention is reducing the cost per acquisition (CPA) by automating follow-up for up to 90 days.

The platform also stands out for its focus on continuous improvement of the user experience through sentiment analysis and intelligent lead filtering. By using LLMs to process interactions, Optimy provides detailed reports on user behavior, helping operators refine their sales scripts and support processes. This BI layer allows for predicting demand peaks and adjusting the operational capacity of Business Development Centers (BDCs), ensuring that human resources are focused exclusively on interactions of the highest strategic value.

Finally, Optimy.ai offers a secure and scalable data infrastructure, designed to integrate with the market's leading visualization tools. Its ability to export structured intelligence on player intent helps product departments prioritize developments based on the real voice of the customer. With a focus on transparency and results measurement (such as 35% time savings for sales teams), Optimy establishes itself as a vital analytical solution for operators looking to professionalize their lead capture and turn every conversation into an opportunity for sustainable growth.