Flows — Bonos & Rewards
Flows: No-Code Orchestration of Instant Generosity
Founded in 2021, Flows has transformed the Bonuses and Rewards vertical by eliminating technical bottlenecks between creative ideas and live execution. Their 2026 proposition is based on an automation layer that connects to any data source (PAM, CRM, game providers) to trigger event-based rewards in real-time. For an iGaming operator, Flows represents the ability to automate everything from "National Day" bonuses based on user location to instant recovery incentives when a player experiences a losing streak, all managed from an intuitive visual interface.
Flo and the Creation of Jackpots through Voice and AI
What gives Flows a differential competitive advantage is Flo, its voice and text-activated development assistant. By 2026, operators will no longer need to configure manual flows for complex campaigns; they can simply request: "Create a loyalty bonus for players who have wagered over 500 euros today and notify them via Telegram." Additionally, its FlowsPlay tool allows for the launch of proprietary Marketing Jackpots on any game or vertical. These jackpots are not dependent on the software provider, enabling the operator to reward their players with "mystery" or progressive prizes that are exclusive to their platform, dramatically increasing differentiation and brand value.
Automation of Compliance and Responsible Bonuses
Flows understands that by 2026, loyalty must be sustainable and compliant with regulations. Its platform integrates Player Protection logic directly into the rewards flow: the system can automatically verify age, problem gambling risk, or deposit limits before releasing a bonus. If a player shows signs of fatigue or risky behavior, Flows can pause marketing promotions for that specific profile and activate a responsible gaming message instead. Headquartered in Malta and with partnerships with giants like Light & Wonder and Blixx Gaming, Flows positions itself as the innovation engine that allows operators to scale their creativity in rewards without increasing technical complexity.
| Founded | 2021 |
|---|---|
| HQ | Sliema, Malta |
| Country | Malta |
| City | St. Julian's |
| Licenses | Socio tecnológico de +50 marcas globales, Certificación ISO 27001, SOC 2, Reconocida como "Innovador del Año" en 2025 y 2026 |
| Web | https://www.flows.world |