GiG — Bonos & Rewards

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GiG's PAM promotions module. Creates multichannel campaigns for cashback, freebets and tournaments with integrated reporting.

LogicX and DataX: The Brains Behind Personalized Rewards

What gives GiG a distinct competitive edge is the synergy between its LogicX and DataX modules. In 2026, LogicX functions as a real-time rule engine that allows operators to create complex reward logic without requiring programming knowledge. For example, an operator can instantly set up a "Resilience Bonus" for players experiencing a losing streak during the 2026 World Cup, or trigger automatic free spins when a user tries a new game category. This immediate responsiveness, combined with DataX's predictive analysis, ensures that the player receives the right incentive at the moment of greatest emotional impact.

Omnichannel and Unified Loyalty Solutions

GiG understands that in 2026, loyalty knows no boundaries between the physical and digital worlds. Its Omnichannel solution unifies the wallet and loyalty system, allowing rewards accumulated at a land-based casino to be instantly converted into online gaming bonuses. With the recent launch of SweepX for the sweepstakes market and its expansion into highly demanding markets such as the UK (with recent agreements with brands like ITV Win and Jupiter Gaming), GiG positions itself as the most robust technological partner for managing large-scale reward programs, ensuring regulatory compliance and profitability in over 29 global markets.

GiG - Technical Sheet
Founded2008
HQSan Julián, Malta
CountryMalta
CitySt. George's Bay
LicensesUKGC (Reino Unido), MGA (Malta), DGE (Nueva Jersey), España, Suecia, ISO 27001, GLI33, GLI16
Webhttps://www.gig.com

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Frequently Asked Questions

Why GiG transitioned from a casino operator to a B2B platform provider and what advantage its previous experience as an operator gives it?
GiG transitioned from a B2C operator to a B2B provider to leverage its technological and operational expertise. Having managed its own casinos, GiG gained firsthand understanding of operators' challenges and needs, from user acquisition to retention and regulatory compliance. This prior experience as an operator gives them a significant competitive advantage, enabling them to design more robust, intuitive, and market-adapted platform solutions, offering unparalleled added value to their B2B clients.
How GiG's compliance and responsible gaming module works: detecting risky behaviour and self-exclusion tools?
GiG's compliance and responsible gaming module integrates advanced algorithms and machine learning to detect risky behaviour patterns in real time. It analyses transactional and gameplay data to identify potential signs of problem gambling. It offers robust self-exclusion tools and customisable deposit limits for users. Furthermore, it helps operators comply with current regulations, such as those in Brazil or Colombia, by providing detailed reports and automating due diligence processes, promoting safe and responsible gaming environments.
What does an operator need to integrate the GiG platform: implementation time, supported licenses, and active markets?
To integrate the GiG platform, an operator needs to hold the relevant gaming licenses for the markets in which they wish to operate. GiG supports various licenses, including those for Spain, Colombia, and the recently implemented Brazilian license (Law 14.790/2023). Implementation time varies depending on the project's complexity and the selected modules, but GiG strives to offer an efficient process that can range from a few weeks to several months. Its active markets span Europe, Latin America, and other regulated jurisdictions globally.
When did GiG transition from B2C to B2B, where is it listed, and what products make up its current tech suite?
GiG began its strategic transition from B2C to B2B around 2017, solidifying its focus on enterprise solutions. The company is listed on the Oslo Stock Exchange (OSE) under the ticker GIG. Its current technology suite comprises three main pillars: the Core Platform for comprehensive iGaming operations management, a powerful Sportsbook with a wide range of events, and the Media ecosystem (GiG Media), specializing in lead generation and affiliate marketing, providing an integrated solution for operators.
What does the GiG Gaming Innovation Group platform offer in terms of sportsbook, casino, and marketing tools for operators in Spain?
The GiG Gaming Innovation Group platform offers Spanish operators a comprehensive solution. Its sportsbook includes a vast selection of sports events, markets, and bet types, optimised for the demanding Spanish market. For casino, it provides access to thousands of games from leading providers, from slots to table games and live casino. In addition, the platform integrates advanced marketing tools, such as a powerful CRM, customisable bonus modules, and data analytics, all designed to maximise player acquisition and retention in Spain's regulated environment.