Optimove — Bonos & Rewards
Optimove: The Intelligent Orchestration of Incentives and Promotions
Founded in 2009, Optimove has established itself in the Bonuses and Rewards vertical as the analytical brain that dictates who receives which incentive and at what exact moment. Its proposition for 2026 focuses on "Customer-Led Marketing," where the system uses AI to calculate dynamic rewards based on historical and predictive behavior. For an iGaming operator, Optimove represents the transition from mass promotions to an optimized generosity model, where every euro invested in bonuses is allocated to the player with the highest probability of conversion or retention.
OptiGenie and "Smart Generosity" Automation
What gives Optimove a distinct competitive advantage is its AI agent, OptiGenie, integrated into its promotions engine. In 2026, this technology allows operators to automate the calculation of complex rewards without the need for data analysts. For example, the system can automatically assign a personalized cashback percentage or a number of free spins based on the player's deposit-to-bonus ratio and their affinity for certain products. This ability to adjust reward levels in real-time ensures that high-value players (VIPs) receive premium incentives, while reducing unnecessary expenditure on low-value profiles or bonus hunters.
Non-Monetary Rewards and Regulatory Resilience
Optimove understands that the future of incentives is shaped by regulation. In 2026, in the face of increasing restrictions on welcome bonuses and gaming credit in markets such as the UK and Brazil, the platform has enhanced Non-Monetary Rewards. Through its loyalty module, operators can reward users with badges, VIP status, access to exclusive tournaments, or virtual currencies redeemable for experiences. This approach not only complies with responsible gaming regulations but also fosters intrinsic loyalty that does not exclusively depend on bonus balance, achieving much more durable and profitable retention for the brand.
| Founded | 2009 |
|---|---|
| HQ | Tel Aviv, Israel |
| Country | Israel |
| City | Tel Aviv |
| Licenses | Ganador "Innovation of the Year 2025" en European iGaming Awards, ISO 27001, SOC 2 Tipo II, bet365, BetMGM, Penn Entertainment |
| Web | https://www.optimove.com |