Smartico.ai — Bonos & Rewards

Smartico.ai — Bonos & Rewards logo

Smartico: Incentive Orchestration Through a Single Source of Truth

Founded in 2018, Smartico has established itself in the Bonuses and Rewards vertical as the first platform to unify CRM and an advanced bonus engine within a single ecosystem. Their proposition for 2026 focuses on "bonus efficiency": instead of distributing mass incentives, the system uses real-time triggers to award the exact reward a player needs to remain active. For an iGaming operator, Smartico represents the ability to automate workflows where deposits, wagers, and on-site behavior instantly trigger personalized credits, free spins, or vouchers.

Smartico.ai, established in 2018, operates within the iGaming marketing sector, specializing in bonus and rewards orchestration. The company distinguishes itself by integrating CRM functionalities with an advanced bonus engine into a single platform. This consolidated approach aims to streamline the management and delivery of player incentives for iGaming operators. The Sofia-based firm, with additional operations in Nicosia, Bulgaria, focuses on what it terms "bonus efficiency." This strategy involves shifting away from mass incentive distribution towards a system that utilizes real-time triggers. Such triggers are designed to award precise rewards based on individual player behavior, with the goal of maintaining player engagement. For iGaming operators, this translates to the potential for automated workflows where specific player actions, such as deposits, wagers, or on-site activities, instantaneously activate tailored credits, free spins, or coupons. Smartico.ai's operational framework is supported by a set of certifications and licenses, including ISO 27001 and SOC 2 Type II, indicating adherence to certain data security and operational standards. Additionally, the company holds licenses from regulatory bodies such as the MGA and UKGC, alongside authorizations for markets in Latin America, Argentina, and Peru. These credentials provide a framework for its service delivery within regulated iGaming environments.
Smartico.ai - Technical Sheet
Founded2018
HQSofía, Bulgaria
CountryBulgaria
CityNicosia
LicensesISO 27001, SOC 2 Tipo II, MGA, UKGC, Latinoamérica, Argentina, Perú
Webhttps://www.smartico.ai

Social media

Latest news and updates from Smartico.ai