Symplify — CDP & CRM

Symplify — CDP & CRM logo

Symplify offers CRM and omnichannel automation for iGaming. With AI, dynamic segmentation, and personalized communication, it helps operators retain players, optimize campaigns, and increase customer lifetime value.

💬 Symplify: automation, communication, and retention in a single environment

In an ecosystem where every interaction counts, Symplify stands out as one of the leading platforms in marketing automation, CRM, and omnichannel communication for the global iGaming industry.

Its technology enables operators to connect, analyze, and communicate with players in a personalized and efficient manner, boosting loyalty and customer lifetime value (LTV).

Omnichannel CRM designed for iGaming

Symplify centralizes all player interactions in a unified platform, managing emails, SMS, push notifications, onsite messages, and chat in a fully automated flow.

Its intuitive interface allows marketing teams to create, execute, and measure customized campaigns without relying on developers or external technical resources.

Each message is tailored to the player's behavior, language, and timing, achieving a contextual communication that increases conversion and retention.

Data-driven marketing and dynamic segmentation

The platform integrates a powerful Customer Data Platform (CDP) that aggregates real-time information about each user's behavior, preferences, and value.

This allows for the generation of dynamic segments and automated flows for welcome, reactivation, retention, and VIP campaigns, aligned with the operator's objectives.

Full integration and compliance

Symplify easily integrates with leading PAMs, CRMs, and data providers in the market (including EveryMatrix, Pragmatic Solutions, and Gaming Innovation Group).

It complies with GDPR and AML regulations, ensuring that all communication and data flows respect player privacy and security.

Intelligence and analytics

The advanced reporting module offers custom dashboards and real-time KPIs, allowing the measurement of the impact of each action and optimization of the player lifecycle.

Additionally, it incorporates AI Campaign Optimization, an artificial intelligence system that automatically adjusts the frequency, channel, and content most effective for each player.

A brand with history and vision

Founded in Stockholm, Sweden, over 20 years ago, Symplify has been a pioneer in digital communication and now has a presence in Europe, Latin America, and Asia.

Among its clients are LeoVegas, ComeOn Group, Betsson, and Casumo, brands that trust its technology to manage millions of interactions every day.

Symplify represents the evolution of marketing in iGaming: intelligent automation, personalized communication, and scalable loyalty.

Symplify - Technical Sheet
Founded1999
HQEstocolmo, Suecia
CountrySuecia
LicensesGDPR, SOC2 Tipo II, UE
Webhttps://www.symplify.com

Social media

Frequently Asked Questions

What communication channels does Symplify integrate for iGaming operators?
Symplify offers a unified solution that integrates various essential communication channels for iGaming operators. Through its platform, users can manage and send email marketing campaigns, SMS messages, push notifications, onsite communications, and live chat, all from a single interface. This consolidation enables a coherent and optimized communication strategy, facilitating interaction with players through their preferred channels and enhancing the overall experience.
What types of automated retention campaigns can a casino operator set up with Symplify?
A casino operator can set up a wide range of automated retention campaigns with Symplify, designed to optimize the player lifecycle. This includes personalized welcome campaigns for new users, reactivation programs targeting inactive players, and loyalty strategies to reward the most valuable customers. These automations allow the operator to maintain consistent and relevant engagement with their player base, without requiring continuous manual intervention.
Why Symplify competes with Fast Track and Optimove in the iGaming CRM market, and what advantage it has in communication personalization?
Symplify competes in the iGaming CRM market alongside players like Fast Track and Optimove, thanks to its robust automation and personalization platform. Its advantage lies in its ability to offer extremely granular communication personalization, allowing operators to segment audiences and tailor messages based on each player's real-time behavior. This goes beyond mere segmentation, focusing on dynamic content contextualization to maximize relevance and impact.
When was Symplify founded, where is it headquartered in Sweden, and which leading Nordic operators use its platform?
Symplify was founded in 2004 and is headquartered in Stockholm, Sweden. Over the years, it has solidified its position in the Nordic iGaming market, being utilized by leading operators in the region. These include Kindred Group and Betsson, both of whom rely on Symplify's platform to manage their communication and player engagement strategies. Its presence in this highly competitive market underscores the effectiveness and reliability of its solution.
How does the Symplify platform help casino operators improve player retention?
Symplify's platform is essential for casino operators to improve player retention by intelligently combining CRM tools and multichannel communication. It allows for the automation of personalized campaigns based on player behavior, from onboarding to reactivation and loyalty. This deep integration of data and channels ensures that every message is relevant and timely, building a stronger relationship with the player. Symplify's CRM communication for casino retention thus becomes a strategic pillar for operational success.