Smartico.ai — Engagement & Retargeting

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Smartico: The ultimate fusion of CRM and real-time gamification

Founded in 2018 by a team of retention experts, Smartico has disrupted the Engagement & Retargeting vertical with a clear premise: static marketing is dead. Their 2026 vision is based on an all-in-one platform that combines marketing automation with deep gamification mechanics. For any brand looking to differentiate its user experience, Smartico represents the brain that orchestrates missions, tournaments, and levels, ensuring that every interaction is rewarded and every player feels part of a constant progression.

Smartico.ai, established in 2018 and headquartered in Sofia, Bulgaria, operates within the marketing technology sector, specializing in engagement and retargeting solutions. The company's core offering focuses on integrating customer relationship management (CRM) functionalities with real-time gamification mechanics. This approach aims to address the limitations of traditional static marketing strategies by creating dynamic and interactive user experiences. Their platform is designed to provide a comprehensive solution for managing customer engagement through gamified elements. The Smartico.ai platform orchestrates various interactive components including missions, tournaments, and progression levels. The objective is to ensure that player interactions are acknowledged and rewarded, fostering a sense of continuous advancement for users. This system supports brands in differentiating their user experience by embedding game-like structures into their marketing efforts, thereby enhancing player retention and engagement. The company's strategy for 2026 centers on this all-in-one platform concept, combining marketing automation with advanced gamification. Smartico.ai holds ISO 27001 certification and adheres to data protection regulations such as GDPR and LGPD. These certifications underscore their commitment to data security and privacy standards. The company reports managing over 1000 brands by 2026, indicating a substantial client base within the iGaming and related sectors. Their offering is tailored for businesses seeking to revitalize their marketing efforts through interactive and data-driven engagement strategies.
Smartico.ai - Technical Sheet
Founded2018
HQSofía, Bulgaria
CountryBulgaria
LicensesCertificación ISO 27001, GDPR, LGPD, +1000 marcas gestionadas en 2026
Webhttps://www.smartico.ai

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