NOVI Digital — Seo & Sem
Novi Digital: The Science of Psychology Applied to SEO and SEM
Founded in 2011 (originally as SEO 24/7), Novi Digital has evolved in the SEO & SEM vertical towards a data-driven and human-behaviour-focused approach. Their proposition for 2026 centres on "Digital Sustainability," ensuring that player acquisition campaigns not only generate volume but also attract users with a high lifetime value (LTV). For an operator, Novi Digital represents the balance between the aggressiveness of performance marketing and the precision of psychological analysis, allowing them to understand why a player clicks on a bonus ad before bidding on it.
METRIC™ Methodology and ROAS Optimization
What gives Novi Digital a distinct competitive edge is its proprietary METRIC™ framework (Measurement, Evaluation, Technical, Research, Implementation, Communications). In 2026, this methodology allows iGaming operators to prioritize SEO tasks based on actual financial impact, rather than just vanity metrics. Their SEM experts specialize in maximizing ROAS (Return on Ad Spend) across Google and Microsoft Ads, with documented success stories where they have transformed modest budgets into multi-million dollar returns by "reverse-engineering" player search intent.
UK Leadership and B-Corp Focus
Novi Digital understands that in 2026, brand reputation is an SEO asset. As one of the few agencies in the sector with B Corp certification, they promote full transparency in account management, which is vital for trust in the online gaming industry. With offices in Lancaster and London, and a presence in global markets including the UAE and USA, the agency uses AI and machine learning tools to automate bidding while maintaining a human touch in content creation. This combination has led them to be recognized at the UK Paid Media Awards 2025, positioning them as the ideal partner for brands seeking scalable, ethical, and deeply analytical growth.
| Founded | 2011 |
|---|---|
| HQ | Lancaster, Reino Unido |
| Country | Reino Unido |
| Licenses | Certificación B Corp, Google Premier Partner, Microsoft Advertising Partner, Ganadora del "Travel/Leisure Campaign of the Year 2025" |
| Web | https://novi.digital |