AB Tasty — Testing & Ux Tools

Customer experience optimization platform enabling product teams to validate ideas through agile experimentation.

AB Tasty, headquartered in Paris, France, operates in the marketing technology sector, specifically within testing and UX tools. Established in 2013, the company provides a customer experience optimization platform designed to assist product teams in validating ideas through agile experimentation. Its core offerings include A/B testing, personalization, and feature management capabilities. The platform's primary function is to enable businesses to conduct controlled experiments on their digital interfaces, allowing them to assess the impact of various changes on user behavior and engagement. This approach supports data-driven decision-making for product development and enhancement. The personalization tools facilitate the delivery of tailored content and experiences to different user segments, aiming to improve relevance and conversion rates. Feature management, another key product, provides the means to control the rollout and iteration of new functionalities, often through phased deployments or targeted releases. Operating globally, with a significant presence in Europe and North America, AB Tasty targets a broad spectrum of B2B clients who seek to refine their digital customer journeys. The company holds a SaaS Experience Optimization License and adheres to industry standards such with ISO 27001 and SOC 2 Type II certifications, in addition to being GDPR compliant. These certifications underscore a commitment to data security and privacy, critical considerations for businesses handling user data across various jurisdictions. With an employee base ranging from 200 to 500 individuals, AB Tasty focuses on providing tools that empower product and marketing teams to independently test hypotheses and iterate on digital experiences. This positions the company as a provider of infrastructure for continuous improvement in digital product management, distinct from agencies or consultancies that might offer similar services without the underlying technological platform. The emphasis on agile experimentation aims to reduce development risks and accelerate the deployment of user-validated features.

AB Tasty - Technical Sheet
Founded	2013
HQ	París, Francia
Country	Francia
City	París
Employees	200-500
Licenses	SaaS Experience Optimization License
Certifications	ISO 27001, SOC 2 Type II, GDPR Compliant
Products	A/B Testing, Personalization, Feature Management
Email	hello@abtasty.com
Phone	+33 1 84 17 83 26
Web	https://www.abtasty.com