Lyssna (formerly UsabilityHub) — Testing & Ux Tools

User research platform for validating designs through first-click tests, surveys, and preference tests with real panels.

Lyssna, headquartered in Melbourne, Australia, operates within the marketing technology sector, specializing in user experience (UX) testing tools. Since its founding in 2011, the company has focused on providing solutions for design validation through various research methodologies. Its core offerings include first-click tests, design surveys, and five-second tests, all designed to gather user feedback on digital interfaces. This suite of tools assists businesses in evaluating the intuitiveness and effectiveness of their designs by observing how real users interact with prototypes or live products. The platform is designed to facilitate the collection of quantitative and qualitative data on user behavior, aiding in the iterative development of digital products across various industries, including those with substantial online components like iGaming, casinos, and sportsbooks. The company's value proposition for the B2B market, particularly for operators in the iGaming and online betting sectors, centers on its ability to streamline the design validation process. By employing tools like first-click tests, Lyssna helps identify potential navigation issues early in the design cycle, thereby reducing the likelihood of user frustration and abandonment. Design surveys allow for direct feedback on specific elements, while five-second tests assess initial impressions and overall clarity of a design. These capabilities are critical for online platforms where user engagement and conversion rates are directly impacted by the user interface and overall experience. The ability to conduct these tests with real user panels ensures that feedback is grounded in actual user perceptions rather than internal assumptions. Lyssna operates on a global scale, providing its UX research platform to a diverse international client base. The company maintains an employee count between 10 and 50, indicating a focused and specialized operational structure. Its commitment to data security and privacy is evidenced by its ISO 27001 certification and GDPR compliance. This is a significant factor for businesses, particularly those in regulated sectors like iGaming, where handling user data requires stringent security protocols. The company also holds a UX Research Authorization, further underscoring its specialization in the field of user experience. This combination of specialized tools, global reach, and adherence to data security standards positions Lyssna as a dedicated provider of UX testing solutions for businesses looking to optimize their digital offerings.

Lyssna (formerly UsabilityHub) - Technical Sheet
Founded	2011
HQ	Melbourne, Australia
Country	Australia
City	Melbourne
Employees	10-50
Licenses	UX Research Authorization
Certifications	ISO 27001, GDPR Compliant
Products	First click tests, Design surveys, Five-second tests
Email	hello@lyssna.com
Web	https://www.lyssna.com