Optimove — Backoffice & CRM
Optimove: The Science of Retention and Predictive Marketing
Optimove remains the gold standard for retention marketing thanks to its powerful AI-driven decision-making engine, designed to maximize the value of each player through data science. Its platform stands out with the concept of "Event-Based Multichannel Marketing," where the system not only reacts but also predicts future behavior — such as the likelihood of churn or spending potential — before it happens. The name Optimove is synonymous with precision, providing tools that combine historical and predictive data to automate user journeys that self-optimize through constant testing.
Generosity Optimization and OptiGenie AI
The competitive advantage of Optimove lies in its ability to balance profitability with player satisfaction through its "Generosity Management" module. In 2026, its AI assistant, OptiGenie, stands out for automating the creation of highly complex segments and campaigns from simple instructions. Technically, the platform allows operators to calculate the exact bonus needed to reactivate a player without eroding profit margins, ensuring that every euro invested in marketing generates the maximum possible return in an auditable and secure manner.
Centralized Orchestration and Attribution Analysis
What sets Optimove apart is its 360-degree view of the player, integrating data from casino, sportsbook, and retail under a single interface. Its system provides advanced attribution analysis that allows understanding which channels and messages are truly driving deposits and loyalty. By adopting this platform, operators gain access to a certified marketing intelligence ecosystem that has proven essential for scaling operations in regulated markets in Europe and North America, ensuring technical security and data-driven business growth.
| Founded | 2009 |
|---|---|
| HQ | Tel Aviv, Israel |
| Country | Israel |
| Licenses | Cumplimiento GDPR, Certificación ISO 27001 |
| Web | https://www.optimove.com |