Optimy.ai — Backoffice & CRM
Optimy: Social Impact Management and Sponsorships in the Gaming Sector
Optimy stands out in this field by offering a specialized back-office solution for managing sponsorships, corporate social responsibility (CSR) projects, and grants. Unlike traditional player retention CRMs, Optimy is designed for iGaming operators to professionally and transparently manage their external relationships and community impact. The name Optimy represents corporate governance, providing a suite of tools that streamlines everything from the receipt of sponsorship requests to measuring the actual impact of the company's social investments.
Automation of Requests and Impact Measurement
The competitive advantage of Optimy lies in its ability to centralize and automatically score thousands of collaboration requests, ensuring that the operator partners only with projects aligned with its values. In 2026, its platform stands out with a reporting module that generates real-time impact metrics, facilitating the creation of sustainability reports required by regulators. Technically, its software ensures secure and collaborative workflow management, eliminating the chaos of emails and manual spreadsheets to professionalize the operator's institutional communication.
Governance Compliance and Volunteer Management
What sets Optimy apart is its focus on compliance and business ethics, integrating auditing processes and approval workflows that prevent conflicts of interest. Its platform also includes tools to manage corporate volunteering programs, allowing the operator's employees to engage in social causes in an organized manner. By using this technology, iGaming companies reinforce their social license to operate, demonstrating transparency to regulators and society, and ensuring that every penny invested in sponsorships or CSR is managed with absolute technical and administrative integrity.
| Founded | 2011 |
|---|---|
| HQ | Bruselas, Bélgica |
| Country | Bélgica |
| Licenses | Cumplimiento GDPR, Certificación SOC 2 (Security) |
| Web | https://www.optimy.ai |