Broadway Platform — PAM & Core

All-in-one iGaming platform developed by SPRIBE bundling PAM, sportsbook and a casino suite with more than 16,000 games and 200 providers under a single back office.

## A platform born from the studio that invented Aviator Broadway Platform was launched in 2024 by SPRIBE, the Georgian studio founded in 2018 that shifted the online casino conversation when it placed Aviator at the centre of the crash segment. The move from content provider to PAM platform was not cosmetic. SPRIBE accumulated over the years a very clear read on mobile player behaviour in LatAm, Africa and Asia, and built Broadway with that lens on the table. That is why the product is positioned less as a traditional PAM and more as an operating system for casinos targeting high-growth markets. ## What the operator gets on signing day The proposition is modular but the most visible use case is the full setup. Sportsbook with 100,000 pre-match and 70,000 live events covering 3,000 markets across 125 sports (esports included), built in partnership with Delasport and supported by an in-house team of more than 80 traders that holds average margins of 14 percent pre-match and 10 percent live. Casino suite with more than 16,000 games from 200 providers, including slots, table, crash, live dealer and both local and global jackpots. All of that sitting on top of a PAM with a certified RNG system, multi-currency, multi-language and multi-channel support. ## Localised payments and operation in emerging markets One of the areas where SPRIBE's genealogy shows the most is the payments module. The platform ships with native integrations for key local methods such as PIX in Brazil, plus Neteller, Skrill, Mastercard, Visa and crypto rails. That coverage lets operators enter Switzerland, India or Brazil without rebuilding payments from scratch, which is one of the points where most time is lost when launching a new brand. The recent partnership with Afrinova in Ghana, together with an active expansion across regulated African markets, confirms the real geographical focus. ## CRM, affiliate engine and retention tools inside the same stack Beyond the front end, Broadway bundles a modular CMS, a CRM with real-time analytics, a bonus engine, a risk management tool and a proprietary affiliate platform with customisable commission plans, built-in payouts and granular reporting. For a mid-sized operator with no appetite to juggle parallel contracts for PAM, external CRM, third-party sportsbook and a separate affiliate tool, Broadway settles that friction inside a single contract and a single data layer.

Broadway Platform - Technical Sheet
Founded	2018
HQ	Tbilisi, Georgia
Country	Georgia
City	Tbilisi
Certifications	RNG Certified
Products	PAM with unified back office, Sportsbook with 100,000 pre-match and 70,000 live events, Casino suite with 16,000 games from 200 providers, Payments module with PIX, crypto and local methods, Affiliate engine with customisable commission plans, CRM with real-time analytics and bonus management
Web	https://broadwayplatform.com