Smartbet — PAM & Core
Provider of technological solutions for sports betting and iGaming, focused on platforms, trading, and operational tools. SmartBet develops products designed for stability, risk control, and adaptation to different markets and regulations.
Integrated Affiliate Management and CRM Loyalty
The operational superiority of Smartbet lies in its native affiliate management system, which communicates directly with the PAM without the need for third-party software. At the beginning of 2026, its platform stands out for a CRM module that allows operators to automate workflows based on the player's "lifetime value" (LTV), dynamically activating retention bonuses and VIP rewards. Technically, its unified back office provides complete visibility over affiliate commissions and agent hierarchy, allowing for meticulous financial control from a single management portal.
Efficiency in Crypto Payments and Automated Compliance
What sets Smartbet apart from the competition is its hybrid payment processing engine, optimized for instant settlement of cryptocurrency transactions. Its PAM platform facilitates a streamlined registration process that does not compromise security, thanks to a compliance module that automates the identity verifications necessary for legal operation. By choosing this infrastructure, operators gain access to an ecosystem designed for rapid scalability, where technology acts as a facilitator that simplifies operational complexity and maximizes return on investment from day one.
| Founded | 2023 |
|---|---|
| HQ | Armenia |
| Country | Armenia |
| Licenses | Cumplimiento internacional iGaming, Crypto-ready |
| Web | https://smartbet.llc |