The Sports Lab — PAM & Core

All-in-one iGaming and sportsbook platform based in Greece, integrating sportsbook with data feeds for 50+ sports from 60+ providers, casino aggregator, advanced CRM, bonus engine and risk management under a single modular ecosystem.

## A platform built from the operator's perspective The Sports Lab operates under Sports Lab Development Limited with offices in Athens and Thessaloniki, two technology poles of the Greek ecosystem that has produced several relevant companies for the European iGaming segment. The founding premise of the product is atypical compared to the rest of the segment: the platform was built by operators for operators, a definition the company itself puts in its tagline and that is reflected in architecture decisions such as granular control over the sportsbook, deep configurability of the bonus engine and CRM built with focus on retention strategies that come from the operator side, not from the B2B vendor side. ## A modular ecosystem covering sportsbook, casino and back office The product is offered as a unified ecosystem where each module can operate independently or integrated with the rest. The sportsbook handles pre-match, live and virtual events with automatic odds management and real-time risk engine, capacity to process thousands of events simultaneously and customisable configuration. The casino platform integrates content from leading aggregators with flexible promotional tools, player segmentation and bonus logic for retention. The back office completes the stack with CMS, CRM and Bonus Engine under a single interface. The Risk Management Tool applies advanced technology for risk mitigation in sportsbook and casino, a piece designed for operators that need sophisticated controls without building the module from scratch. The grid also includes Branded Virtual Courts and an integrated Affiliate & Agent system. ## Proprietary data feed with 50 sports from 60 providers and multilingual support The Data Feed is one of the distinctive pieces. The Sports Lab provides multilingual sports data feeds updated, with coverage of more than 50 sports and leagues globally from 60+ aggregated providers, and 24/7 support for clients. That coverage depth allows the operator to build its own odds grid without depending on a single data provider, an architecture that in practice gives operational resilience (if a feed goes down, the operator has alternatives) and market diversity (each provider covers different regional strengths). For sportsbooks operating in emerging markets where local sports are critical, this architecture opens coverage that a single-feed does not resolve. ## Flexible payments, integrated crypto and international compliance The payments layer is designed for maximum operator flexibility. The Sports Lab offers direct agreements with payment providers, links to third-party companies for external PSPs, custom integration for operators with particular stack, country-specific payment methods, player-specific payment controls and segment-based payment management. The grid covers debit and credit cards, e-wallets, bank transfers, cryptocurrencies and other methods. The company has a dedicated Crypto Solutions for iGaming area, a relevant piece in markets where operators look to add crypto channels without rebuilding the traditional cashier. The stack is designed to meet global compliance standards, with KYC Policy, integrated Responsible Gaming and transversal data protection. For an entering or mid-sized iGaming operator looking for control without renouncing scalability, with a product thought from the operation side and not from pure software, The Sports Lab is a specific option that competes with much larger platforms but offers flexibility and commercial proximity difficult to obtain in tier-1 providers.

The Sports Lab - Technical Sheet
HQ	Atenas y Tesalónica, Grecia
Country	Grecia
City	Atenas y Tesalónica
Products	Sportsbook (pre-match, live and virtual with real-time risk engine), Casino Platform integrated with leading aggregators, Advanced CRM with multi-level segmentation, CMS Software with flexible Bonus Engine, Risk Management Tool (RMT), Data Feed with 50+ sports from 60+ providers, Branded Virtual Courts, Affiliate & Agent System, Crypto Solutions for iGaming, 24/7 support with integrated global compliance
Web	https://thesportslab.eu