PlayRadar, provider of Virtual and Fantasy Sports

History and origin of PlayRadar

PlayRadar is the iGaming brand launched by Sportradar Group AG in March 2026, headquartered at Feldlistrasse 2, 9000 St. Gallen, Switzerland. Born from the world's largest sports data base, PlayRadar was built as a hybrid proposition that combines Sportradar's historical and live sports data with casino content, targeting regulated operators that run both sportsbook and casino simultaneously. The corporate backing is significant: Sportradar is listed on NASDAQ under ticker SRAD and reported FY25 revenue of 1.29 billion euros with 297 million in adjusted EBITDA and 17 percent year-on-year growth.

Live 24/7 Experience Centre

PlayRadar's differential product is the Live 24/7 Experience Centre, a format that combines interactive gameplay with a live stream shared across multiple players on a single screen. The experience incorporates the option of real-money betting and social interaction mechanics among participants, with the aim of replicating the engagement of a virtual sports bar where players watch sport together and bet in real time on actual events happening on screen.

Sports Casino Hybrid and live predictions

PlayRadar's hybrid vertical turns real sport sequences (live or historical) into interactive gameplay mechanics with instant resolution. The live prediction product, powered by Sportradar data, lets the player bet on micro-events in real time during active matches, while sports casino hybrid instant games pair pre-recorded sport clips with slot or crash mathematics. This layer is what sets the proposition apart from conventional slot studios.

Virtual sports with official licences

The PlayRadar virtual sports catalogue leans on official league licences and real sports data, a technical differentiator against competitors who work with generic footage.

• Virtual football with official Bundesliga footage, built on the German league's real video library
• Sim-Play baseball with official MLB data, a mathematical simulation fed by the US league's statistics
• Sim-Play tennis and cricket complete the range of mainstream sports
• Virtual greyhound and horse racing with in-house audiovisual production
• Virtual motorcycle racing for operators seeking content rotation beyond football

Casino catalogue with slots and crash games

Beyond sports-driven products, PlayRadar develops a proprietary casino catalogue across four technical verticals: video slots, crash games, arcade titles and bingo-style games. Standout titles include Lucky Six with an award citation, alongside Duelo Mahjong, Fishy Catch, Gold of Egypt, Ember Inferno, Crash Cash and Sugar Blast. The 2026 pipeline includes the upcoming releases Golf Prediction, Rally Rush and Tennis Rally, which extend the sports prediction format to disciplines with specific global audiences.

RNG certification and regulated markets

PlayRadar operates exclusively in regulated markets and declares RNG certification for its virtual sports products, a mandatory requirement for integration with nationally licensed operators. The distribution strategy leverages Sportradar's pre-existing portfolio of licensed operators, a commercial channel that accelerates time-to-market compared with new studios that must build the network from scratch.

Initial rollout across three regions

PlayRadar's commercial launch is structured as a phased expansion across three priority regions.

• United Kingdom, anchor market for regulated iGaming content with UKGC-licensed operators
• North America, focused on US states with active iGaming regulation and Canada
• Latin America, with emphasis on the region's emerging regulated markets where operators combine sportsbook and casino
• Staggered title deployment throughout 2026

Backing of Sportradar Group AG

Corporate backing is PlayRadar's structural differentiator against pure content competitors. Sportradar Group AG is one of the world's largest sports technology companies, NASDAQ-listed with revenue above 1.29 billion euros in FY25, operations in more than 120 countries and commercial relationships with top-tier leagues and federations. That structure gives PlayRadar direct access to official data no pure iGaming competitor can replicate without individual commercial deals with each league.

Languages and commercial reach

PlayRadar's commercial operation runs out of the Sportradar regional sites covering North America, South America, Europe, Africa, the Middle East and Asia Pacific. Active content languages include English, Spanish, Brazilian Portuguese, Traditional and Simplified Chinese, among others, a language footprint built specifically for multi-jurisdictional operators that need to localise the experience per market without relying on the supplier for additional production.

Operational fit for operators

For regulated operators combining sportsbook and casino on the same platform, PlayRadar delivers a differential proposition no pure casino studio can replicate: content built on real sports data, official Bundesliga and MLB licences, live prediction mechanics powered by the Sportradar feed and the corporate backing of a listed company with global reach. The initial rollout in the United Kingdom, North America and Latin America positions it as a strategic partner for operators looking to broaden their casino catalogue with products that directly capitalise on their existing player base's sports engagement.