Soft2Bet, provider of PAM and Core

Soft2Bet, provider of PAM and Core
Malta-based turnkey iGaming platform provider founded in 2016, operating 22 licences across 12 jurisdictions and differentiating its product with MEGA, the proprietary motivational gamification application recognised as Product Launch of the Year at Global Gaming Awards EMEA 2025.
## A decade building proprietary platform and a regulated brand portfolio Soft2Bet was founded in 2016 by Uri Poliavich with initial headquarters in Malta, where it maintains its operational base at the Quad Central business center. The company followed an uncommon trajectory for the segment: it started as a B2C operator in regulated markets, developed proprietary platform for its own brands, and later transitioned to a dual model where the same technology is offered to third parties as B2B product while continuing to operate its own brands. That coexistence as operator and provider gives the product a distinctive characteristic: the platform evolved under real commercial usage pressure, not as pure software sold to third parties. The operation includes hubs in Cyprus, Bulgaria, Denmark, Greece and Ontario, with more than 130 employees in the Malta office alone and sustained growth in recent years. ## A regulatory grid with 22 licences across 12 jurisdictions Regulatory depth is one of the points where Soft2Bet differentiates itself from the rest of the segment. The company operates with 22 active licences distributed across 12 jurisdictions, coverage that includes Malta (MGA), Sweden (SGA), Denmark, Romania, Greece, Spain, Italy, Ireland in Europe, Ontario (AGCO) and New Jersey (announced) in North America, and Mexico in LatAm. For an entering operator, that institutional grid means the technical platform already passed certification processes in each jurisdiction and the compliance flows are tested in production. Senior Compliance Director Ohad Straschnov leads the team dedicated to keeping that coverage updated as regulatory frameworks evolve. The company is active in LatAm through its regional Sales Director Nicolás Campano, with presence at SBC Summit Rio, SiGMA Americas São Paulo and institutional focus on the Brazilian market under SPA. ## MEGA as the differentiating piece over the platform stack The most distinctive piece of the portfolio is MEGA, acronym for Motivational Engineering Gaming Application. MEGA is an API-based gamification engine that integrates on top of the Soft2Bet platform or as a standalone solution for operators that already have their own stack but want to add an engagement layer. Its architecture combines game design mechanics (missions, worlds, collections, tournaments, mini-games) with behavioural science applied to iGaming, a mix that in practice aims to raise retention, engagement and customer lifetime value metrics. The product was recognised as Product Launch of the Year at Global Gaming Awards EMEA 2025, and Soft2Bet added 11 awards and 42 nominations during that year, including Platform Provider of the Year and Executive of the Year. EGR Global Nordic Awards 2024 awarded In-house Innovation of the Year. ## Complete stack from PAM to payments and portfolio of operated brands Beyond MEGA, the platform covers the full operational cycle of the iGaming operator. Player Account Management includes wallets, transaction management, KYC flows, limits and regulatory backend. The casino module aggregates content from hundreds of game providers in a single integration with slots, jackpot games, table games, live casino and crash titles. The sportsbook module covers global and local events. The payments cashier combines cards, e-wallets, bank transfers, open banking, vouchers and crypto where allowed, with smart routing to maximise approval rates, integrated anti-fraud, SCA/PSD2 support, KYC/AML for withdrawal automation and device fingerprinting. The CRM and customer services complete the stack. The company also operates relevant proprietary brands such as Betinia, CampoBet, DonRo, Tooniebet, Quick Casino, ElaBet (Greece) and Lodur (Sweden), a practice that validates the product in real markets before offering it as turnkey. For an iGaming operator looking for a B2B platform with the regulatory depth of a historical operator, awarded gamification and track record in mature European markets and institutional entry in LatAm, Soft2Bet offers an uncommon combination in the segment.
Soft2Bet - Technical Sheet
Founded2016
HQQuad Central business center, Malta
CountryMalta
Employees130+
LicensesMGA (Malta), SGA (Suecia), AGCO (Ontario), Dinamarca, Rumania, Grecia, España, Italia, Irlanda, México, 22 licencias en 12 jurisdicciones
CertificationsGlobal Gaming Awards EMEA 2025 - Product Launch of the Year (MEGA), Platform Provider of the Year 2025, Executive of the Year 2025, EGR Global Nordic Awards 2024 - In-house Innovation of the Year
ProductsTurnkey iGaming Platform for casino and sportsbook, MEGA (Motivational Engineering Gaming Application), PAM (Player Account Management) with wallets and KYC, Integrated CMS and CRM, Payments with smart routing and multi-method support, KYC & Risk with withdrawal automation, 24/7 Customer Services, Games aggregator with hundreds of providers, Soft2Bet Invest (investment arm for iGaming startups)
Emailpress.office@soft2bet.com
Webhttps://www.soft2bet.com

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