BETER — Sportsbook

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BETER: At the Forefront of Fast-Paced Sports Betting Content

Established in 2018, BETER has disrupted the industry with a unique offering that combines cutting-edge technology with proprietary content production. Their focus within the Sports Betting Platform category extends beyond merely supplying software; they provide a complete ecosystem of high-speed, on-demand sports and esports events. With a team of over 150 specialized traders, BETER ensures uninterrupted coverage 365 days a year, offering a solution that allows operators to fill gaps in the traditional sports calendar with high-fidelity, proprietary competitions.

Mastering Esports and In-House Sports Events

What gives BETER an exceptional competitive advantage is its ability to organize and broadcast its own tournaments, such as the renowned Setka Cup (table tennis) and the BSKT Cup (basketball). In the realm of esports, its ESportsBattle brand is a global leader in offering betting markets for efootball, ebasketball, and ehockey, with matches occurring every few minutes. This "in-house" content vertical allows operators to offer accurate odds and low-latency live streams, ensuring a stable margin and an extremely dynamic user experience that maximizes betting volume during periods of low sports activity. BETER's platform stands out for its state-of-the-art iFrame, which enables seamless plug-and-play integration without technical friction. This tool allows operators to instantly add BETER's entire content suite, including live scores, in-depth statistics, and streaming. Furthermore, security and transparency are fundamental pillars of its service; BETER has a dedicated integrity team that collaborates with international bodies such as the IBIA and ESIC, ensuring that every event is fair and free from manipulation, which instills complete confidence in both the operator and the end player. Finally, BETER's success is reflected in its impressive client list, which includes giants such as Bet365, Kaizen Gaming, Superbet, and Codere. Recognized with multiple awards in 2024 and 2025 as "Best Esports Provider" and "Innovator of the Year," the company continues to expand its global footprint with licenses and certifications that ensure compliance in regulated markets. With the 2026 World Cup on the horizon, BETER is already preparing special formats to capitalize on football fever, consolidating itself as the indispensable technological partner for operators seeking a modern, profitable, and always-on sports betting platform.
BETER - Technical Sheet
Founded2018
HQLimassol, Chipre
CountryChipre
LicensesIBIA (Integrity), ESIC (Gold Standard), GLI Certified
Webhttps://www.beter.co

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Frequently Asked Questions

What is BETER, when was it founded, and what types of content does it produce?
BETER is a betting content provider founded in 2018, specializing in the creation and distribution of live sports events and data for the iGaming industry. It offers a wide range of content including esports leagues, table sports such as table tennis and 3x3 basketball, and exciting live casino games. Its value proposition focuses on providing fast, reliable, and engaging events for operators worldwide, ensuring a dynamic and consistent user experience.
What an operator needs to integrate BETER content?
To integrate BETER's content, an operator needs an API and a data feed that allows for direct connection with their platform. BETER provides a robust and well-documented API, facilitating the integration of their events and markets. The implementation time is relatively fast, usually a few weeks, depending on the complexity of the operator's integration. Additionally, BETER offers continuous technical support to ensure a smooth implementation and optimal service operation, quickly resolving any issues.
Why BETER's Setka Cup and esports tournament content is particularly relevant for the Spanish-speaking market?
BETER's content, especially the Setka Cup and its esports tournaments, is relevant to the Spanish-speaking market due to its constant event format and accessibility. The Setka Cup offers table tennis and 3x3 basketball matches throughout the day, which aligns with the demand for live and fast-paced content in the region. Esports, with popular games like CS:GO and Dota 2, have a massive fanbase in Latin America, ensuring high participation and engagement from Spanish-speaking users.
Where can you bet on BETER esports in Spain and what disciplines does it cover?
BETER esports betting is available in Spain through various online gambling operators that have integrated BETER content into their platforms. These operators offer markets for a wide range of disciplines, including table tennis, football, basketball, and major esports titles such as CS:GO, Dota 2, and League of Legends. The real-time availability of these events allows Spanish users to enjoy a dynamic and varied betting experience, taking advantage of the constant supply of matches.