SBTech — Sportsbook

Omnichannel and the Advanced Visualization Center

What gives SBTech a distinct competitive advantage is its Chameleon360 platform, a management system that enables seamless omnichannel operations. Operators can manage online, mobile, and retail channels from a single, centralized console. One of its most outstanding features is its Visualization Center, designed to offer bettors live statistics, dynamic scoreboards, and split-screen odds in real time. With coverage of over 60,000 monthly events and 25,000 live events, SBTech allows operators to configure personalized trading strategies, automatically adjusting limits and payouts based on the player's risk profile.

The platform also stands out for its behavioral analysis capabilities. Thanks to machine learning algorithms integrated into its backend, SBTech provides operators with deep insights into each user's betting patterns, enabling the creation of hyper-personalized experiences and precise betting recommendations. In 2026, the platform's focus expanded to microbetting, allowing for fast-resolution markets (1 to 5 minutes) in sports such as football, tennis, and basketball, which significantly increases the operational margin and user engagement during live broadcasts.

Finally, SBTech's robustness is backed by licenses in over 20 global jurisdictions, including highly demanding markets such as the UK and multiple US states. Following vertical integration, the platform has optimized its architecture to be cloud-ready and scalable for mass traffic events. With security certifications and a track record of over 25 international awards, SBTech continues to be the gold standard for operators seeking a sports betting platform that combines DraftKings' technical innovation with nearly two decades of successful B2B experience.