IMG Arena — Streaming Data Stats

IMG Arena — Streaming Data Stats logo

IMG Arena: Excellence in Premium Rights and Interactive Visualisation

Originally part of Endeavor and acquired by Sportradar in November 2025, IMG Arena is positioned in the Streaming, Data & Stats vertical as the elite provider of high-end content. Its proposal focuses on exclusivity: they manage the data and video rights of federations that represent the pinnacle of global sports. For an iGaming operator, IMG Arena provides direct access to an audience that demands quality and authenticity, offering a user experience where high-definition video and official data merge to enhance live betting.

Mastering Grand Slam Tennis and Professional Golf

What gives IMG Arena a distinct competitive advantage is its robust portfolio of official rights. In 2026, its Streaming offering stands out by covering three of the four tennis Grand Slams (Roland-Garros, Wimbledon, and the US Open), in addition to the WTA Tour. In golf, its Event Centre platform for the PGA Tour has set a new standard, allowing bettors to follow every hole and every shot with 3D visualizations and real-time trajectory data. This statistical depth not only enriches the broadcast but also enables the creation of hundreds of micro-betting markets that were previously impossible to manage with precision.

Technological Integration and Global Reach 2026

IMG Arena understands that immediacy is key to success in the Streaming, Data & Stats vertical. After completing its technical integration with Sportradar in February 2026, its catalog has grown to include 30,000 streaming events and 39,000 official data events annually. This includes key rights in the US MLS and EuroLeague Basketball, providing uninterrupted coverage across six continents. With its headquarters in London and an ultra-low latency distribution infrastructure, IMG Arena is consolidating its position as the innovation engine that enables iGaming operators to offer the most immersive and profitable sports experiences in today's market.

IMG Arena - Technical Sheet
Founded2019
HQLondres, Reino Unido
CountryReino Unido
LicensesSocio oficial de PGA Tour, ATP/WTA, MLS, Wimbledon, Roland-Garros, Aprobado por la CMA, reguladores globales
Webhttps://sportradar.com/imga/

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Frequently Asked Questions

When was IMG Arena founded, which company founded it, and what exclusive sports data contracts does it have with official leagues globally?
IMG Arena was founded in 2012 by Endeavor, a global entertainment, sports, and content company. It was established to monetize real-time sports data. Currently, IMG Arena holds exclusive data contracts with various top-tier leagues globally, including the ATP and WTA (tennis), the PGA Tour (golf), the UFC (mixed martial arts), and Serie A (Italian football), among others. These agreements allow it to be the official sports betting data provider for these competitions.
What products does IMG Arena have for betting operators: live data, odds feeds, visualizations, and streaming solutions?
IMG Arena offers a complete ecosystem of products for betting operators. This includes real-time live data directly from the field, an odds feed optimized for pre-match and live markets, and interactive visualizations that enrich the user experience. In addition, they provide high-quality video streaming solutions, allowing operators to integrate live streams of sporting events, which is crucial for live betting and customer retention.
How IMG Arena's data generation system works directly from stadiums: on-field collectors and real-time transmission?
IMG Arena's data generation system relies on a network of on-field collectors, trained personnel who are located directly in stadiums or sports venues. These collectors capture every relevant match event (points, sets, fouls, etc.) in real-time using specialized devices. The information is instantly transmitted to IMG Arena's systems, ensuring maximum speed and accuracy for betting operators, minimizing latency, and providing official data.
Why operators who want official tennis, golf, and American sports data prefer IMG Arena over Sportradar for those leagues?
Betting operators prefer IMG Arena for tennis, golf, and American sports due to its exclusive contracts with official leagues in these disciplines, such as the ATP, WTA, and PGA Tour. This means IMG Arena is the sole source of official and highest-quality data for these events, offering a competitive advantage in speed and accuracy. While Sportradar covers a wide range, IMG Arena specializes in and dominates the rights for these specific leagues, ensuring the integrity and reliability of the information.
What sports and leagues does IMG Arena's data and streaming catalog cover, and what value do they add for live betting players?
IMG Arena's catalogue covers a wide variety of sports and leagues, with a strong focus on tennis (ATP, WTA), golf (PGA Tour), football (Serie A, MLS), basketball (NBA), mixed martial arts (UFC), and eSports. For the live betting player, IMG Arena's sports betting streaming data adds immense value. The availability of real-time data and live streams allows them to make informed decisions, follow the action minute by minute, and enjoy a more immersive and exciting betting experience.