IMG Arena — Traders & Odds Feeds

IMG Arena — Traders & Odds Feeds logo

IMG Arena: The Premium Official Data Ecosystem

Founded in 2012 (and established as an independent brand in 2018), IMG Arena was created under the Endeavor umbrella to maximize the value of sports rights in the betting sector. In the Traders & Feeds vertical, their offering is unparalleled in terms of exclusivity: they are the official data providers for the ATP, UFC, PGA Tour, and MLS. For a trading department, this means receiving a "pure" feed captured directly on-site by official scouts, which eliminates any data discrepancies and ensures that the sportsbook is always aligned with the official source, reducing the risk of latency arbitrage.

Innovation in Trading: Golf Event Centre and UFC Data

What gives IMG Arena a distinct competitive advantage is the depth of its specialized products. Their Golf Event Centre transformed golf trading, a sport traditionally difficult to manage live, by providing a shot-by-shot data feed with real-time visualizations. In 2026, following their strategic integration with Sportradar's capabilities, they enhanced their UFC feed with striking and grappling statistics captured by AI, allowing operators to open hundreds of proposition markets that were previously impossible to manage manually. For a trader, this opens up a range of high-profitability markets with risk controlled by official mathematical models.

Engagement through Data: Virtual Sports and Integrity

IMG Arena understands that modern trading requires uninterrupted content. For this reason, they have developed a high-fidelity Virtual Sports vertical, using real motion capture from elite ATP and UFC athletes. This virtual data feed allows operators to maintain 24-hour betting activity with trading logic identical to that of real sports. Furthermore, their integrity division works closely with leagues to monitor suspicious betting patterns on their exclusive feeds, providing operators with an additional layer of security that is fundamental to protecting operating margins and complying with the strictest regulations.

IMG Arena - Technical Sheet
Founded2012
HQLondres, Reino Unido
CountryReino Unido
LicensesEstados Unidos, Reino Unido
Webhttps://www.imgarena.com

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Frequently Asked Questions

When was IMG Arena founded, which company founded it, and what exclusive sports data contracts does it have with official leagues globally?
IMG Arena was founded in 2012 by Endeavor, a global entertainment, sports, and content company. It was established to monetize real-time sports data. Currently, IMG Arena holds exclusive data contracts with various top-tier leagues globally, including the ATP and WTA (tennis), the PGA Tour (golf), the UFC (mixed martial arts), and Serie A (Italian football), among others. These agreements allow it to be the official sports betting data provider for these competitions.
What products does IMG Arena have for betting operators: live data, odds feeds, visualizations, and streaming solutions?
IMG Arena offers a complete ecosystem of products for betting operators. This includes real-time live data directly from the field, an odds feed optimized for pre-match and live markets, and interactive visualizations that enrich the user experience. In addition, they provide high-quality video streaming solutions, allowing operators to integrate live streams of sporting events, which is crucial for live betting and customer retention.
How IMG Arena's data generation system works directly from stadiums: on-field collectors and real-time transmission?
IMG Arena's data generation system relies on a network of on-field collectors, trained personnel who are located directly in stadiums or sports venues. These collectors capture every relevant match event (points, sets, fouls, etc.) in real-time using specialized devices. The information is instantly transmitted to IMG Arena's systems, ensuring maximum speed and accuracy for betting operators, minimizing latency, and providing official data.
Why operators who want official tennis, golf, and American sports data prefer IMG Arena over Sportradar for those leagues?
Betting operators prefer IMG Arena for tennis, golf, and American sports due to its exclusive contracts with official leagues in these disciplines, such as the ATP, WTA, and PGA Tour. This means IMG Arena is the sole source of official and highest-quality data for these events, offering a competitive advantage in speed and accuracy. While Sportradar covers a wide range, IMG Arena specializes in and dominates the rights for these specific leagues, ensuring the integrity and reliability of the information.
What sports and leagues does IMG Arena's data and streaming catalog cover, and what value do they add for live betting players?
IMG Arena's catalogue covers a wide variety of sports and leagues, with a strong focus on tennis (ATP, WTA), golf (PGA Tour), football (Serie A, MLS), basketball (NBA), mixed martial arts (UFC), and eSports. For the live betting player, IMG Arena's sports betting streaming data adds immense value. The availability of real-time data and live streams allows them to make informed decisions, follow the action minute by minute, and enjoy a more immersive and exciting betting experience.