LSports — Traders & Odds Feeds

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The "Bloomberg" of Betting: Real-time Data and Massive Coverage

Founded in 2012, LSports has built its reputation on technical accuracy and the breadth of its offerings. In the odds feed vertical, their proposition stands out by covering over 100 sports and an astonishing volume of 2,500 betting markets per event. For a trader, LSports' value lies in its ability to consolidate feeds from multiple sources, process them using proprietary algorithms, and deliver them with minimal latency. Their flagship tool, the STM (Sports Trading Manager), allows operators to visualize competitor odds in real-time, facilitating strategic decision-making to position themselves as price leaders or protect margins against sudden market movements.

Innovation in Engagement: BetBooster and Social Betting

What truly sets LSports apart in feed management is how they "enrich" the odds for the end-user. They don't just send a price; they accompany it with actionable intelligence. Their BetBooster product uses AI to analyze historical data and generate betting suggestions based on real statistics, which are integrated directly into the bet slip. For the trading team, this means the feed is not just a stream of numbers, but a marketing and retention tool that increases betting volume without the need for manual intervention. This integration of sports insights within the odds feed is defining the new era of interactive platforms.

Technical Reliability and Feed Customization

LSports understands that not all operators need the same thing. Therefore, their architecture allows for extreme feed customization through flexible APIs. Operators can choose exactly which leagues, sports, or markets they want to receive, thus optimizing costs and data load for their platforms. Furthermore, their recent expansion into esports and simulated sports ensures that the trading feed is active 24/7, covering periods of low activity with high-fidelity odds. With agile technical support and a purely technological approach, LSports is consolidating its position as the preferred choice for operators seeking data independence and an analytical advantage over the competition.
LSports - Technical Sheet
Founded2012
HQRamat Gan, Israel
CountryIsrael
LicensesISO 27001, GLI, UE, Estados Unidos
Webhttps://www.lsports.eu

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Frequently Asked Questions

How LSports' data collection system works: field scouts, sensors, and real-time data processing?
LSports employs a robust hybrid strategy for data collection. They utilise a global network of in-venue scouts who record events directly from sports venues, ensuring accuracy. In parallel, they integrate advanced sensor and camera technology to capture objective data, especially in sports like football or basketball. This information is processed in real-time using proprietary algorithms that validate and structure the data, allowing for extremely fast and reliable information delivery to betting operators. Their technological infrastructure minimises latency, which is crucial for live betting.
What sports coverage does LSports offer operators: sports, leagues, number of events per year, and data latency?
LSports offers extensive sports coverage, encompassing over 70 sports and thousands of leagues and competitions worldwide. This includes popular sports such as football, basketball, tennis, and esports, as well as specific niche sports. The company covers more than 600,000 live events annually, ensuring a highly diverse offering of in-play betting markets. Its cutting-edge technology allows for data latency of less than 1 second in most events, positioning it as a leader in delivering ultra-fast and accurate information, which is essential for dynamic live betting.
Why LSports competes directly with Sportradar and Stats Perform for the supply of live betting data to operators?
LSports competes with Sportradar and Stats Perform through its ability to deliver high-quality, low-latency live sports data, which is essential for the betting market. Its proprietary data collection and processing technology, coupled with extensive event and sport coverage, allows it to match and, in some aspects, surpass its competitors' offerings. The reliability, speed, and depth of its data make it a credible and competitive alternative for operators looking to optimize their real-time betting markets and provide a superior user experience.
When was LSports founded, where is it based, and what growth milestones position it among the three largest sports data providers?
LSports was founded in 2012 and is headquartered in Sderot, Israel. Since its inception, it has achieved significant milestones that have solidified its position among leading providers. Its focus on technological innovation, such as the use of artificial intelligence for data processing and the aggressive expansion of its global sports coverage, has enabled exponential growth. The acquisition of key companies and the establishment of strategic alliances with sports leagues and federations have been crucial in scaling its operations and positioning it as a fundamental player in providing data for the betting sector.
Which betting operators use LSports data to build their live markets?
Numerous betting operators, in both Spain and Latin America, rely on the LSports sports betting data feed for their live markets. In Spain, renowned bookmakers have integrated their solutions to offer a wide range of events and markets with instantly updated information. In the Latin American market, with regulation in Brazil starting in January 2025 and consolidation in Colombia, many leading operators have chosen LSports to ensure the competitiveness and reliability of their live offerings, taking advantage of the speed and accuracy the company guarantees for sports such as football, basketball, and tennis, among others.

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