Inspired Entertainment — Virtual & Fantasy Sports
Inspired Entertainment: The Global Leader in Cinematic Virtual Sports
Founded in 2002, Inspired Entertainment has transformed the Virtual Sports vertical from simple animations into hyper-realistic experiences using motion capture technology and state-of-the-art graphics engines. Their approach is based on absolute realism: their simulations are so detailed that for the average player, the line between a real and a virtual event becomes almost imperceptible. For an operator, Inspired is the strategic partner that guarantees a constant flow of high-frequency bets with products that have proven to be the most profitable in the virtual sports market across more than 30 countries.
V-Play and the Revolution of Sports Realism
What gives Inspired Entertainment a differential competitive advantage is its V-Play platform. In 2026, its products stand out for including official licenses and sports legends, such as virtual football with historical stars or horse racing that replicates iconic racetracks. Its Virtual Basketball offering, developed in collaboration with global brands, provides complex betting markets that faithfully mimic the pace of the NBA. Furthermore, they have led innovation in Virtual Plug & Play, allowing operators to deploy complete virtual sports channels in a matter of days, seamlessly integrating pari-mutuel and fixed-odds betting markets.
Omnichannel and Certified Integrity
Inspired understands that the success of virtual sports depends on their availability across all touchpoints. Therefore, their technology is designed to be truly omnichannel, offering the same visual and mathematical quality on both retail betting terminals and mobile and desktop platforms. In the Virtual & Fantasy Sports vertical, integrity is paramount; that's why all their results generators are certified by prestigious laboratories, ensuring that the excitement of sports goes hand in hand with fair play. With a massive presence in regulated markets and licenses in the strictest jurisdictions, Inspired Entertainment establishes itself as the gold standard for virtual sports entertainment.
| Founded | 2002 |
|---|---|
| HQ | Nueva York, Estados Unidos |
| Country | Estados Unidos |
| Licenses | UKGC (Reino Unido), MGA (Malta), Gibraltar, Estados Unidos |
| Web | https://inseinc.com |