Xtremepush, provider of CDP, CRM, Engagement and Retargeting

History and origin of Xtremepush

Xtremepush is a CRM, CDP and marketing engagement platform founded in 2012 with corporate headquarters in Dublin, Ireland (34-37 Clarendon Street, 2nd Floor), with additional offices in London, New York and São Paulo. The company scaled its proposition from a push notifications tool to a multichannel engagement platform with native AI, raising USD 47.2 million in Series B funding with investors such as AshGrove Capital, Grafton Capital, FinTech Innovation Lab and Bettor Capital.

Positioning as CRM and Loyalty for iGaming

Xtremepush's strategic proposition is articulated as the most complete CRM and Loyalty Marketing solution for the iGaming vertical, with explicit focus on regulated operators looking to unify player data, predictive intelligence, campaign orchestration and loyalty mechanics under a single technical stack. The company also serves adjacent verticals such as ecommerce, financial services and publishing, but iGaming is the core of the commercial and product focus.

Real-time Customer Data Platform

Xtremepush's core is its certified Customer Data Platform (CDP), unifying player data from multiple sources into a single real-time profile. The architecture supports multi-brand and multi-jurisdiction operation, with identity resolution capabilities, native consent management for GDPR and local regulatory frameworks, and segment refresh over bases of millions of profiles.

• Real-time player data collection and unification
• Single consolidated profile from online, offline and third-party sources
• Native consent management with GDPR compliance
• Dynamic segmentation with refresh in seconds
• CDP certification by an independent body
• ISO certification for security management

XpertOS and the native AI layer

XpertOS is Xtremepush's native AI operating system for player engagement in regulated environments. The proposition differentiates from competitors that add AI as a feature on top of traditional architecture, positioning Xtremepush as a platform where AI is the base layer of decision orchestration. XpertOS works together with InfinityAI, the predictive engine that identifies VIP players, models churn propensity and optimises send timing per channel.

XP Loyalty and real-time gamification

XP Loyalty is the loyalty marketing module operating with real-time mechanics, letting operators design loyalty programmes with points, levels, VIP tiers, missions and rewards that respond instantly to player behaviour. Complementarily, the gamification layer enables tournaments, leaderboards, personalised missions and the free-to-play (F2P) to paid-play journey mechanic, a format that converts casual visitors into depositing players through gamified experiences of low initial commitment.

Bonuses, rewards and promotions

Xtremepush's bonus and rewards engine integrates natively with the CDP and loyalty, letting operators design and execute bonification campaigns with granular rules per segment, channel and player lifecycle moment.

• Personalised bonuses per segment with configurable eligibility rules
• Automated cashback mechanics
• Free spins and free bets as reactivation levers
• Missions with unlockable rewards
• Tournaments with dynamic prizes
• Integration with the operator's wallet for immediate settlement

Multichannel orchestration and retargeting

Xtremepush's campaign orchestration layer runs cross-channel journeys over every relevant player touchpoint, with dynamic decisioning that chooses channel, timing and content based on behaviour signals and InfinityAI predictions.

• Email with native editor and A/B testing
• SMS for alerts and time-sensitive promotions
• Web push and mobile push notifications
• Persistent web inbox and mobile inbox
• In-app messaging within the operator's app
• Onsite messages and inline content on the website
• Microsites for specific campaigns
• Ad retargeting synchronised with CDP audiences
• Real-time sports feed integrated for sportsbook operators

InfinityAI and predictive analytics

InfinityAI is the predictive engine running on top of the CDP and delivering pre-trained models specific to the iGaming vertical. The proposition covers early identification of VIP players, churn propensity to activate retention campaigns before player loss, Customer Lifetime Value prediction, and dynamic optimisation of channels and send timing per profile. This AI layer is what differentiates operators with data-driven decisioning from operators running campaigns with static rules.

Global Tier 1 operator base

Xtremepush's iGaming customer base includes some of the largest and most recognised operators in the global market, with explicit coverage across Europe, North America, Latin America and Africa.

• Entain (bwin, Ladbrokes, Coral)
• Kindred Group (Unibet, 32Red)
• Betsson and Codere
• William Hill, BetMGM, Caesars
• Rush Street, Fanatics, Matchbook
• Superbet, Novibet, Kwiff
• Kaizen Gaming (Betano)
• OPAP (Greek operator)
• Caliente (Mexico), Betsul (Brazil)
• Hollywoodbets (Africa), Momentum
• BCLC, OLG, Northstar (Canadian and North American operators)
• Oddschecker and LiveScore

XP Partners and ecosystem expansion

XP Partners is the partnership programme Xtremepush recently expanded with hybrid integrations designed to accelerate CRM growth across iGaming operators. The programme includes native integrations with platforms such as Vyking and agreements with providers such as BetMakers Technology Group, which selected Xtremepush as its CRM partner. This strategy turns Xtremepush into a transversal layer consumable from the main platform stacks in the market.

Recognitions and rankings

Xtremepush accumulates recognitions from both market analysts and users across the main industry circuits.

• Recognition on G2 with high rating in customer engagement
• Mention in Forrester reports
• Award Marketing & Services Provider of the Year
• Award Online Initiative of the Year
• Series B closed with USD 47.2 million total raised
• Reference investors: AshGrove Capital, Grafton Capital, FinTech Innovation Lab, Bettor Capital

Global presence and offices

Xtremepush's corporate footprint is distributed across four strategic locations, with time coverage for every relevant market in the iGaming vertical.

• Dublin, Ireland: corporate headquarters (34-37 Clarendon Street, 2nd Floor)
• London, United Kingdom: European commercial coverage
• New York, United States: regulated North American market
• São Paulo, Brazil: LatAm regional hub
• Global commercial operation with partners in Asia-Pacific and Africa

Operational fit for iGaming operators

For iGaming operators seeking to unify player data in a certified real-time CDP, run multichannel orchestration with email, SMS, push, web, in-app and retargeting under a single stack, implement loyalty programmes with XP Loyalty and gamification with free-to-play journeys, apply native AI via XpertOS and InfinityAI for VIP identification and churn prevention, and manage bonuses and rewards with granular rules, Xtremepush delivers one of the most mature propositions in the segment. The combination of over 14 years of operation, offices in Dublin, London, New York and São Paulo, backing of USD 47.2 million in Series B funding, CDP and ISO certifications, Marketing & Services Provider of the Year and Online Initiative of the Year awards, and a customer base including Entain, Kindred, Betsson, Caesars, BetMGM, Kaizen, OPAP, Caliente, Hollywoodbets and Codere, positions it as an almost mandatory option for Tier 1 operators and for projects aiming to compete in that category.