Zona Pharaohs Multicentro

Zona Pharaohs Multicentro is the Pharaohs chain casino room format integrated in Plaza Multicentro Las Américas, one of Managua del most frequented shopping centers. With 105 slot machines, daily promotions, live music and safe parking, Zona Pharaohs at Multicentro serves the public combining the mall shopping and dining with casino entertainment in one space. It is the only one of the three Pharaohs locations inside a shopping center, guaranteeing a constant flow of captive mall customers.

Multicentro Las Américas and southern Managua commerce

Multicentro Las Américas shopping center is one of Managua del highest-traffic malls, located in the city southern corridor in the Las Américas area, with fashion stores, restaurants, cinemas, supermarkets and a varied services offer. The southern Managua corridor between Carretera Masaya and the Las Américas and Las Colinas developments is the Nicaraguan capital highest commercial and residential growth area, with a middle and upper-middle class concentration generating high quality entertainment demand. Zona Pharaohs Multicentro leverages that flow with an easily accessible casino proposition for mall visitors.

The mall casino model in the Central American market

The casino format integrated in shopping centers, which Pharaohs implements in Managua with Zona Multicentro, is the predominant model in markets such as Panama with the Fantastic Casino chain or Guatemala with the Fantastic chain. This format captures the middle-class public making their regular mall purchases and taking advantage of the casino proximity for an entertainment session without an additional trip. It operates under Law 766 of 2014 and Nicaragua del Casino Control Board supervision.