Cibelae launches 2026 Lottery Advertising Awards to promote creativity
The Ibero-American Corporation of State Lotteries and Betting (Cibelae) has officially launched the call for entries for the Cibelae Awards 2026, under the motto "Change Moves Us." This competition seeks to recognize excellence in communication, rewarding the innovation and impact of advertising campaigns, both institutional and commercial, within the gaming sector in Ibero-America.
The awards ceremony will be the central focus of the II Ibero-American Lottery Marketing Seminar, which will bring together the industry's leading figures in Buenos Aires, Argentina, from May 31 to June 2, 2026.
The competition is designed to foster best practices in engaging with citizens and highlight the values of integrity that govern the industry. Participants can submit their work in three main categories, ranging from commitment to sustainability to effectiveness in the digital environment.
Institutional Advertisements will focus on social responsibility and transparency, while Commercial Advertisements will value the creative promotion of products. Finally, the Social Media Advertisements category will highlight organizations' ability to connect with modern audiences through interactive platforms.
Key details of the call for entries and evaluation
- Submission deadline: The period for submitting advertising pieces began on January 19 and will run until April 24, 2026.
- Participants: Exclusive to regular and associate members of Cibelae (official lotteries and industry suppliers).
- Selection process: The evaluation will consist of an initial stage conducted by a committee of international marketing experts, followed by a final vote by the seminar attendees in Buenos Aires.
- Awards ceremony: The awards will be presented during the event's closing dinner, consolidating a space for networking and professional recognition.
Tags: Argentina, Cibelae, Cibelae Awards 2026