Córdoba Lottery to present successful tech strategy at SAGSE 2026
Within the framework of SAGSE South America 2026, Dr. David Urreta, president of the Córdoba Lottery, presented the province's progress in good practices and online gambling regulation. The presentation focused on how the Cordoban jurisdiction has managed to overcome the slowness of traditional judicial processes by creating a legal registry of illegal gambling activities. This instrument, protected by law, provides legal certainty to the system and delegates to the Córdoba Notary the authority to determine the illegality of a site, streamlining control actions that were previously inconsistent.
The Cordoban strategy is not limited to administrative matters; it deploys a robust technological ecosystem to protect citizens, and fundamentally, minors. Based on the premise that investment in technology is the only way to confront clandestine operators, the province has developed its own tools that analyze the legality of websites using artificial intelligence and web scraping techniques.
Digital Shield for Schools and Clubs
One of the pillars of the management is the LUCA blocking system, designed to intercept access to online gambling platforms on institutional Wi-Fi networks. This "digital shield" currently operates in:
- Public and private schools throughout the province.
- Social and sports clubs.
- Public Wi-Fi hotspots managed by the State.
LUCA's database is constantly fed with information provided by the community and automated monitoring by the Lottery, allowing for immediate blocking even when illegal sites change their IP to evade control.
NovaMás and Parental Control on Mobile Devices
To extend protection beyond institutional networks, the NovaMás application was presented, available for free on Google Play. This parental control tool allows parents to manage automatic blocks on children's and teenagers' mobile phones.
The system is capable of enforcing restrictions even on mobile data packages, identifying access attempts to sites that are part of the Lottery's central database. The focus is on protecting the young population, where large illegal gambling corporations manage to capture up to 40% of the audience due to the lack of identity and age barriers.
Legality as an Economic and Strategic Advantage
Dr. Urreta emphasized that gambling policy should move towards centralization to coordinate efforts among the 24 Argentine provinces. In this regard, he highlighted that legality is not only an ethical obligation but also a competitive advantage: operating within the regulated framework provides an economic benefit of 40% compared to clandestine competition. Furthermore, the province assigns subsidies and benefits exclusively to operators who act legally, incentivizing industry transparency.
Tags: Argentina, Cordoba, Cordoba Lottery, Novamas Cordoba application