Lotba lands in the gaming world during a Counter-Strike tournament
The City Lottery took its "Talking is Winning" campaign to the heart of the eSports scene. The goal was clear: to teach young people to differentiate electronic sports from illegal betting and to promote the .bet.ar domain as the only safe environment.
The Buenos Aires City Lottery (LOTBA) has decided to change its desktop strategy for fieldwork. Understanding that the teenage audience does not consume traditional media, the regulator was present at the former Metropolitan Design Center during the development of the Firesports Counter-Strike 2026 tournament, one of the most popular events on the local gaming calendar.
In partnership with BA In Game (BiG), the City’s space dedicated to boosting the video game industry, LOTBA deployed an interactive stand designed to speak the same language as the kids. Under the slogan "Talking is Winning," the initiative sought to break the ice through games like the "Maze Roulette," a dynamic that allowed natural conversations about the risks of gambling addiction without falling into a prohibitive sermon.
The golden rule: The .bet.ar domain
One of the biggest current challenges is that illegal betting sites often copy the aesthetics of video games to attract underage users. Therefore, the central message of the day was educational and forceful: betting is exclusively for those over 18 years old, and the only safe place to do so in Argentina is on platforms ending in .bet.ar.
During the event, representatives of the organization explained to young competitors and spectators how to identify these signs of legality, warning about the dangers of giving data or money on unauthorized sites operating outside the law.
A sustained commitment throughout the year
LOTBA’s presence at this tournament was not an isolated event. The organization confirmed that it will maintain this proximity policy throughout the entire competitive calendar, which runs from February to October.
Actions will continue at the BA In Game Bootcamp, where brief talks on regulation will be held and preventive signage will be installed. Additionally, emphasis was placed on promoting the free hotline 0800-666-6006, a professional and anonymous guidance channel for those who feel their relationship with gambling is becoming problematic. With these tools, Buenos Aires seeks to support the explosive growth of eSports by ensuring a healthy and protected environment.
Tags: Argentina, LOTBA, Counter Strike 2026