ONDISS launches FIRST in Argentina with City Center Online
ONDISS announced the launch of FIRST in the Argentine market, adding the online sports betting vertical to City Center Online, one of the main regulated operators with a .bet.ar domain in the region. The sportsbook provider enters the country through ONDISS's online casino platform, as part of an alliance that the company presented as a new milestone for the regulated online entertainment industry.
ONDISS stated that incorporating FIRST into its platform represents a growth opportunity in Argentina and Latin America, and highlighted the advantage of going live on a leading platform and with one of the most important operators in the region, which they believe lays a solid foundation for business development. The company framed this move within its objective of continuing to bring together top-tier brands and technologies to contribute to an increasingly innovative and competitive ecosystem around legal online gambling.
Tom Light, founder and CEO of FIRST, stated that ONDISS and City Center Online were looking for technology designed for real market conditions and not a feed disguised as a sportsbook, and described the company's proposal in terms of speed, control, and product depth for Argentine players. For his part, Facundo Giorgi, CEO of ONDISS, affirmed that the company works to bring the best technological solutions in the world to its operators and considered that FIRST's decision to begin its expansion in Argentina with ONDISS reaffirms its positioning as a strategic partner for international providers seeking to develop in the region's regulated markets.
Gonzalo Álvarez, commercial director of ONDISS, explained that the incorporation resolves a critical point related to settlement speed and the depth and quantity of real-time markets. The executive stated that today's player does not wait and that if the platform does not respond, they leave, so less friction translates into more fluid bets and higher gross gaming revenue for operators. Álvarez added that this step is not limited to a new product but seeks to strengthen the company's value proposition and give its operators tools to continue growing in a demanding market.
As part of the launch, ONDISS developed the online sports betting vertical for City Center Online's casino, allowing the operator to expand its offering with FIRST's complete sportsbook engine. This move comes after the recent authorization of online sports betting by the Lotería de Santa Fe, the provincial regulatory body, making City Center Online one of the first .bet.ar operators to offer this modality within the province in a regulated environment focused on responsible gambling.
Tags: ONDISS, City Center Online, Facundo Giorgi, Santa Fe Lottery, FIRST, Sports, Sportsbook