Bet dá Sorte becomes Paysandu's new master sponsor for the 2026 season
The sports sponsorship landscape in Brazil continues to expand with the official agreement between Paysandu Sport Club and the operator Bet dá Sorte. The brand will assume the role of main sponsor for the bicolor team until the end of the 2026 season, securing the central, most visible position on the match and training jerseys. This strategic alliance seeks not only to boost the bookmaker's image in the north of the country but also to strengthen the financial structure of one of the region's most traditional clubs.
The commercial integration between both institutions goes far beyond presence on official apparel. The agreement includes multi-channel exposure, featuring logo presence on advertising boards at the Raul Aguilera Training Center in Belém and on panels used for press interviews. A vital component of this agreement will be the execution of direct activations with the club's membership program, allowing the "Fiel" to access exclusive campaigns and benefits. This move allows the operator to consolidate its growth strategy in regional markets with passionate fan bases, adding to its current sponsorship portfolio which already includes clubs like Santa Cruz and Maguary.
Commitment to tradition and regional growth
For the operator's management, the link with Paysandu represents a natural step in their planning for 2026. Caio Paschoal, CEO of Bet dá Sorte, highlighted that the desire to be with the club was always a priority due to its history and the magnitude of its fan base in the state of Pará. For his part, Paysandu president Márcio Tuma emphasized that the arrival of this new commercial partner is fundamental for the club's institutional projects, ensuring that the joint work will generate positive results both economically and in the experience of members and followers.
Tags: Brazil, Paysandu Sport Club, Bet da Sorte, football betting advertising