Bis Sigma returns to São Paulo: region's largest regulated market
The sixth edition of the event promises to break records with 18,500 attendees and an agenda full of political and regulatory figures. It will be the ultimate meeting point to understand the new rules of the game in Brazil.
São Paulo will once again become the world capital of gaming next April. The sixth edition of BiS SiGMA South America arrives at the most momentous time in the history of the industry in Brazil: the year of the effective implementation of the regulated market.
What began as a pioneering event has transformed into a giant gathering. For 2026, the organization projects to welcome 18,500 participants, a figure that reflects the gold rush the sector is experiencing in the country. The event will not only serve for networking between operators and suppliers but will also function as a hub for debate on the real operational challenges: from tax burdens to regulatory compliance and responsible advertising.
A runway of power and business
The list of confirmed speakers makes it clear that the focus will be on the intersection between politics and business. Among the names taking the stage are Renato Siqueira (CEO of Caixa Loterias) and Plinio Lemos Jorge (president of ANJL), along with key legislators such as Senator Irajá and Deputies Fred Costa and Marcus Vinícius. The international perspective will also be provided by David Z. Bean, president of the Indian Gaming Association in the USA.
Flávio Figueiredo, managing director of the event, summed up the spirit of this edition: "BiS SiGMA was born when iGaming was an emerging topic here. Reaching the sixth edition demonstrates not only the strength of the event but the consolidation of an ecosystem that today is professional, transparent, and ready for the challenges."
Numbers of a mature market
The exhibition floor will be a thermometer of the fierce competition ahead. More than 400 exhibitors and sponsors have already confirmed their presence, including global and local giants such as Pragmatic Play, Sportradar, GLI, Esportes da Sorte, Kwai, and Cactus Gaming.
The content agenda will be equally robust, with more than 250 speakers distributed across panels addressing topics from corporate governance to payment methods and affiliate marketing. With São Paulo as the undisputed hub, BiS SiGMA 2026 is shaping up not only as a fair but as the place where the map of the new regulated Brazilian market will be finalized.
See the event details: Bis Sigma 2026 in our iGaming Events section and plan your trip in advance!
Tags: Brazil, Bis SIGMA 2026, BiS SiGMA South America 2026